Psychology

Dopamine Unmasked: Beyond Happiness, The Key to Motivation

Often referred to as the 'happiness hormone', dopamine is less about immediate pleasure and more about the driving force behind our motivation and the desire to repeat pleasurable experiences. L'Officiel Austria unravels the mystery around dopamine and sheds light on its actual function in our nervous system.

09.07.2023 by Sara Douedari
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Psychology

Love or Lust? Navigating Emotions and Desires

Navigating the complex emotions of relationships can be sometimes crazy. It's hard to tell whether what we're feeling is love or just desire. In most cases, true love encompasses desire - it always starts that way. Hormones released during sex, such as oxytocin and dopamine, can feel like a deep connection. But how can we be sure it's not just desire and won't lead to unhappiness in the long run? L'Officiel Austria Editor Sara Douedari weighs in.

01.02.2023 by Sara Douedari
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Health

Dark Chocolate: A Deliciously Healthy Indulgence for Mind and Body

Chocolate with a high percentage of cocoa not only tastes pleasantly bitter, but it also contains many healthy ingredients. Some of them can even have positive effects on our health. When consumed in moderation, dark chocolate can not only enhance our taste experience but also contribute to a healthier lifestyle.

26.04.2023 by Sara Douedari
How to find happyness in life

Psychology

10 Things Happy People Do Differently And What We Can Learn From Them

It's more than normal to feel "happier" some days than others - especially when you consider all that's happening in 2022. To create great positive energy for ourselves in everyday life, let's take a look at the habits that truly happy people have in common.

01.11.2022 by Sara Douedari

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Fashion

Fashion Editorial: Between Stillness and Motion

This is a visual story suspended between stillness and movement—where softness meets strength, and fashion becomes poetry. Captured by photographer Dustin Scott Martin, Halcyon follows model Isabel Penales through a luminous, coastal dreamscape. Styled in Free People, Intimissimi, and Blackbough Swim, each look floats between sculptural elegance and sun-drenched ease. The editorial reflects a duality of freedom and control, natural beauty and curated form—echoing the delicate tension between intimacy and spectacle.

15.05.2025 by L'Officiel Austria
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Menswear

Back To The Future: Interview with Luciano

With Luciano gracing the cover of the Spring/Summer issue of L'Officiel Hommes Austria, it represents versatility and musical vision like no other. With streaming records, as a trailblazer and trendsetter, Luciano has catapulted himself to the top of the German-speaking music scene through talent, discipline, and a unique sense for innovation. Luciano embodies both the spirit of the times and the future. In the interview, the rapper also reveals a more personal side.

11.05.2025 by Sara Douedari
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Lifestyle

Palina Rojinski on Change, Success, and Identity

Palina Rojinski is a true multi-talent – a presenter, actress, and influencer with a unique sense of transformation. In the interview, she talks about personal transformations, her view on success, and the magic of astrology.

31.03.2025 by Sara Douedari
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Business & Tech

Bridging Capital Markets: A Conversation with Edric Yi Guo, CEO of Univest Securities

Edric Yi Guo is the CEO of Univest Securities, a distinguished independent investment bank that has been a registered member of FINRA and the SEC since 1994. With a proven track record in the finance and investment banking sectors, Edric has successfully led over $1.7 billion in transactions, including IPOs, SPACs, and mergers & acquisitions.

12.05.2025 by L'Officiel Austria
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Art & Culture

Next Play: Sebastian Th. Brune on Turning Points, Style, and His Creative Drive

Sebastian Th. Brune is a photographer and creative producer with a deep-rooted connection to sports, culture, and urban aesthetics. For L’Officiel Hommes Austria, he shot the latest Spring/Summer cover. In this interview, he talks about discipline, defining turning points, and why basketball, hip-hop, and creativity are inseparable in his world.

09.05.2025 by L'Officiel Austria
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Menswear

Bold Touch

Masculinity is not a monolith – it is fluid, complex, and deeply personal. In this editorial, the model embodies a new vision of male identity, where power and sensuality coexist in perfect harmony. Through bold yet intimate expressions, the imagery challenges traditional norms, revealing masculinity in its most profound and multifaceted form. Deep, striking styles amplify the narrative, proving that strength is as much about presence as it is about the subtleties of character.

10.05.2025 by L'Officiel Austria

Fashion

Jean Shafiroff: A Journey of Philanthropy, Leadership, and Influence

Jean Shafiroff, is an American philanthropist, author, humanitarian, TV host, writer, and the author of the book Successful Philanthropy: How to Make a Life by What You Give. Jean Shafiroff is a true embodiment of grace, purpose, and passion, and is often referred to as “The First Lady Of Philanthropy” by international press and the USA press. 

08.05.2025 by L'Officiel Austria
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Lifestyle

Rakeem Russell: The Creative Instinct

East London-born Creative Director Rakeem blends fashion, sport, and street culture into powerful, people-first storytelling. From Nike to John Lewis, his work is rooted in real life, driven by emotion, and shaped by a love for community, identity, and style. Now moving into film and editorial, he’s on a mission to make beauty feel human.

07.05.2025 by L'Officiel Austria