THE SUSTAINABLES, the world's first showroom of sustainable brands was set up in Paris during the fashion week Spring/Summer 2020, organized by several Ukrainians – Maria Masliy, the founder of Marsala shoe brand and the partner of the Sustainable Fashion Pad, and Hanna Shvets, an international sales expert and the founder of Shvets Agency. The showroom is called to implement the principles of sustainable development, approved by the UN, through the whole fashion industry chain: from the manufacturer to the customer.