It is now almost a tradition that H&M not only announces its latest designer collaborations with a big party the evening before the official launch, but also with its own show in the run-up to the event, thus fueling the hype about the coveted pieces even more. The latest highlight of the house - the collaboration with designer Giambattista Valli - was recently presented to an enthusiastic audience of celebrities and the press in Rome. Around 60 looks were on display in the Doria-Pamphilj Gallery, including voluminous tulle dresses, courageous prints and fake fur. They were presented by a number of top models, including Kendall Jenner.
Among the guests: Chiara Ferragni , Troye Sivan , Halima Aden , HER or Chris Lee - wearing looks from the collaboration.
The Giambattista Valli x H & M collection will be available in selected stores and online from 7 November.