Why is "Ducasse" in Plaza Athénée different?

With Luciano gracing the cover of the Spring/Summer issue of L'Officiel Hommes Austria, it represents versatility and musical vision like no other. With streaming records, as a trailblazer and trendsetter, Luciano has catapulted himself to the top of the German-speaking music scene through talent, discipline, and a unique sense for innovation. Luciano embodies both the spirit of the times and the future. In the interview, the rapper also reveals a more personal side.

East London-born Creative Director Rakeem blends fashion, sport, and street culture into powerful, people-first storytelling. From Nike to John Lewis, his work is rooted in real life, driven by emotion, and shaped by a love for community, identity, and style. Now moving into film and editorial, he’s on a mission to make beauty feel human.

Mohammad Jafari lives a story as captivating as his art. As a child, he fled Iran with his mother and found in  photography a way to capture not just light but the soul of his subjects.

Art Austria is more than just an exhibition; it is a true celebration of high art, which annually occupies a place of honour in Austria's cultural calendar.

The future is now: The new L'Officiel Hommes Austria Spring/Summer 2025 Future Issue is out now. Featuring cover star Luciano, who is shaping a new era with style, vision, and authenticity. A tribute to the personalities, ideas, and movements defining the future of fashion, culture, and lifestyle.

Classic and understated, or bold and extravagant? Old Money and New Money styles differ not just in aesthetics—but in the message their accessories convey. So, what really sets them apart?