This is not the first time that Travis Scott, true emblem of American rap game, finds himself working with the French brand. He had previously appeared in a video late 2016 highlighting the new faces of Saint Laurent by Anthony Vaccarello. With this first successful collaboration, the rapper had subsequently released a vinyl record in partnership with Saint Laurent and only available at Colette, celebrating the last days of the concept store before its final closure.
Directed by David Sims under the direction of Vaccarello, the rapper evolves on the track "The Passenger" by Iggy Pop. An amazing combination, but that works perfectly since the campaign Spring-Summer 2019 remains faithful to the refined aesthetic of the French brand. Ultra-slim embroidered suit, neck scarf and supremely white military jacket, an unexpected look for the rapper but it fits perfectly to the skin to celebrate this third collaboration.
The video of the campaign is available here .