Tom Ford's underwear policy

Stylish sexy pope Tom Ford has transformed desire into a powerful marketing tool. Which applies, since this season, to men's underwear through a line oscillating between exquisite opulence and retro manhood.

Hand man, seducer, successful. The male seen by Tom Ford is strangely similar to his instigator. To finalize the panoply of the perfect playboy who has it in the cranial box, the Texan opens a new chapter of the Tom Ford style and unveiled, on the podium of its autumn-winter parade 2018/2019, its new line of underwear (very) premium. In the program ? Satin, silky, stretch cotton, baby pink, nude, sometimes leopard and zebra Studio 54, a new playground that synthesizes - by 43 different variations - glamor according to the most iconic creator of his generation, where all blows are allowed. Because beneath the costume, man now has a smart way to express his uniqueness and his taste for excess. Without being ubiquitous so far.


Available from November in stores as well as on


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