Menswear

New face of Hugo Boss is Liam Payne

Hugo Boss chose Liam Payne as the new brand ambassador.

Liam Payne, a former member of One Direction, was announced as the new face of the world-famous German fashion brand Hugo Boss. According to the statement, Payne, along with the brand's bodywear campaign for the Resort 2020, along with Creative Director Peter Deirowski will prepare a capsule collection for the Fall-Winter 2019 season.

Speaking about the new collaboration, the 25-year-old successful singer said, am If I'm going to do something about fashion, I'd always like to be Hugo. They are designed to do what men want to wear. Fashion began as a hobby for me. I'm happy to be a part of the creative process right now, Ş he says. Liam's first collection is expected to be available after the Berlin Fashion Week in July.

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