Dolce and Gabbana has just created an official profile on the Instagram dedicated exclusively to the male audience, @dolcegabbana_man. This measure is part of the recent change in the posture of the Italian brand, which started to target its marketing in the millennials. The initiative is also reflected in the catwalks, which started to showcase names in this universe such as Austin Mahone, Juampa Zurita and Cameron Dallas.
According to the Sao Paulo Retail Trade Union, Maison's strategy makes sense, youngsters between the ages of 16 and 26 represent almost half of the consumers in a shopping center. And the focus on the male audience also has everything to be a good request, because the last international men's season was pointed out, for the first time, as better and bigger than the women's. D & G's intention is to be more fresh and modern, redefining luxury in a positive way to embrace all audiences .
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