Bruna The Label: The power of giving back
The Austrian label has become famous for its sustainable philosophy. Even Hollywood stars wear the jewellery from Austria.
Stories have a special power - especially those told directly from the heart. BRUNA The Label archives these stories in the form of timeless jewelry and letter charms in two design variations. Founded in 2019, the fine jewelry label turns over a new leaf with this launch, playing with precious materials and the subtle sharing of personal stories.
The new collection celebrates the diversity of individual styling thanks to versatile mix-and-match moments and stands for unique storytelling. Designer and co-founder Helena Milchrahm reveals, "Life can be fickle and fast.I wanted to create something special that would stay: a piece of jewelry that is also a hidden message, a reminder for more self-love and for the people who hold a special place in our hearts."
Ever since BRUNA was founded, the jewelry label has been dedicated to creating exceptional jewelry that complements the beauty and diversity of nature. And so it is only a privilege for BRUNA to take responsibility for our environment by giving back.
During Give Back Friday 2022, the BRUNA community will become part of the label's meaningful journey: every purchase on Give Back Friday will contribute to a sustainable beekeeping project with the Jane Goodall Institute Austria (JGI Austria). This project aims to conserve forests and wildlife in Uganda by promoting beekeeping as an alternative and sustainable livelihood.
Attainable luxury for everyday
A delicate 14k yellow gold chain is the perfect complement to the Letter Charms, adding timeless flair. The new collection also includes a 14k yellow gold ring with lab-grown diamonds, as well as stud earrings and hoop earrings made of 14k yellow or white gold and adorned with lab-grown diamonds. The jewelry pieces are perfect for building a Fine Jewelry line or expanding an existing one. All designs from the new collection have been carefully designed with attention to detail and hand-finished by experienced goldsmiths to ensure high quality.
A special partnership
The Give Back Friday initiative will take BRUNA one step further in the company’s efforts to support conscious living and protect the environment.The JGI Austria is one of the long-term partners of the brand. Last year, BRUNA donated 46.000 euros to JGI Austria to protect Africa’s last wild chimpanzees, conserve their habitats and empower local communities.
BRUNAs values are mindfully woven into every inch of the brand. Celebrating this year’s Give Back Friday, the 2019 founded brand not only says ‘Thank you’ to its community with a special gift of 20% off storewide but also gives something back to Mother Nature by collaborating with JGI Austria.
It is a matter of the heart
The heart is the place where everything begins: “During the past three years, we donated 160.000 euros – and this is only the beginning of our journey. Respecting people and protecting our planet are at the core of everything we do at BRUNA. I am beyond thankful for our amazing community that supports our vision. It’s an absolute lifegoal for me to be able to contribute to this wonderful organization.”-BRUNA The Label
