<p>The future is now: The new L'Officiel Hommes Austria Spring/Summer 2025 <em data-start="76" data-end="90" data-is-only-node="">Future Issue</em> is out now. Featuring cover star Luciano, who is shaping a new era with style, vision, and authenticity. A tribute to the personalities, ideas, and movements defining the future of fashion, culture, and lifestyle.</p>

L'Officiel Hommes Austria presents "The Future Issue"

<p>Classic and understated, or bold and extravagant? Old Money and New Money styles differ not just in aesthetics&mdash;but in the message their accessories convey. So, what really sets them apart?</p>

Old Money vs. New Money Style: Which Accessories Make All the Difference?

<p>Hosting a dinner like Martha Stewart? Who wouldn&rsquo;t want that. Here&rsquo;s how to pull it off in style!</p>

The Art of Hosting: How to Throw an Unforgettable Dinner Party

<p>Champagne is so last season&mdash;2025 is all about mocktails! These stylish, booze-free sips are taking over social media, high-end events, and even our home bars.</p>

The New Champagne? Why Mocktails Are the Ultimate It-Drink Right Now

<p class="p2">For the first time in its history, FENDI unveils a complete collection of perfumes.&nbsp; As the centenary of the Roman Maison draws near, FENDI reveals itself in a whole new light, a more intimate facet, close to the skin. Seven exclusive fragrances, embodying the soul of the Maison, retrace its saga, personify its values and immerse us in a unique family culture</p>

FENDI: A Family Of Fragnances

<p><span>This editorial presents a refined exploration of feminine elegance through the lens of Tobias Meier. Featuring the diamond creations of Douglas Elliott, exclusively available at Marisa Perry Atelier in New York City, the photographs highlight the precision and artistry of Art Deco-inspired jewellery design. Set against a minimalist backdrop, the imagery draws attention to the craftsmanship and brilliance of each piece, capturing the way fine jewellery enhances natural beauty with understated sophistication.</span></p>

Shaping Light: A Modern Ode to Feminine Sophistication

<p><em>Vienna has always been at the forefront of cultural and gastronomic events. Today, our capital city offers even more opportunities to satisfy the most demanding travellers and adventurers. For example, you can take a trip around the world from the very centre of Vienna. </em></p>

Around the World in 80 Minutes 

<p data-start="161" data-end="786" class="">Behind many of the most atmospheric images in fashion, film, and photography, you&rsquo;ll find them &mdash; hand-painted backdrops that bring spaces and scenes to life. Ilka Gr&uuml;neberg, founder and owner of Atelier Gr&uuml;neberg and Studioberlin, is one of the few experts in Germany continuing this traditional craft with a contemporary vision. Since the 1980s, she has shaped the world of scenic backdrops with her intricate motifs and atmospheric textured backgrounds. Whether for a photo shoot, film production, or theater stage &mdash; her works lend every setting a unique visual depth.</p>

Det Kempke mit S1 HH

Backgrounds rich in history

<p data-start="179" data-end="624" class="">A resort of the highest class: With Jumeirah Marsa Al Arab, Dubai has created a new landmark of contemporary luxury &mdash; subtle, exclusive, and at the same time, spectacular. Inspired by the silhouette of a superyacht, Jumeirah Marsa Al Arab merges futuristic architecture with serene elegance, creating a place where privacy, comfort, and discreet, first-class service take center stage.</p>

Maritime Magic in Dubai: The Spectacular Jumeirah Marsa Al Arab

<p>In the very heart of Vienna, where imperial grandeur and contemporary creativity blend seamlessly, a new icon of luxury has emerged: THE LEO GRAND. Just steps from St. Stephen&rsquo;s Cathedral, this five-star boutique hotel dares to be bold, bright, and unapologetically theatrical.&nbsp;</p>

THE LEO GRAND: Where Imperial History Meets Modern Glamour

<p>Tucked inside the historic Anantara Palais Hansen Vienna, EDVARD is more than just a Michelin-starred restaurant &mdash; it&rsquo;s a thoughtful expression of local flavor, global inspiration, and quiet sophistication.</p>

EDVARD: Refined Dining in the Heart of Vienna

<p>A touch of the Orient in the heart of Vienna, surrounded by imperial architecture and the soft rhythm of the Ringstra&szlig;e: Anantara Palais Hansen Vienna invites guests on a journey through time, culture, and style &ndash; all in a completely renewed form.</p>

Where History Meets the Present – The New Chapter of Anantara Palais Hansen Vienna

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<div class="whitespace-pre-wrap">As trendy and dazzling as Dubai itself, the FIVE LUXE also stands out. Who would have thought that behind its luxurious setting, known for the world-famous Pacha Pool &amp; Beach Club, which guarantees entertainment at the highest level, a true wellness oasis awaits its guests?</div>
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ReFIVE Spa: A Luxury Retreat for All Senses

<p><em>Ready to turn on the music and get the party started? FIVE LUXE offers an immersive experience that transforms luxury travel. Blending sophisticated design with high-energy entertainment, this Dubai destination redefines what it means to indulge.</em></p>

Where Luxury Meets Entertainment

<p>Diana Fast wears the crown &mdash; and stands for more than beauty. In this interview, Miss Universe Germany 2025 talks about courage, female empowerment, and her vision for a new generation of women.</p>

Diana Fast: Beauty with Purpose

<p>Moncler, Mercedes-Benz and NIGO presented their &ldquo;Past II Future&rdquo; collaboration in New York, blending vintage style with futuristic design in a one-of-a-kind launch event.</p>

Moncler x Mercedes-Benz x NIGO: A Vision of the Future Unveiled in New York

<p>Magda Butrym and H&amp;M unveiled their much-anticipated collection in New York with a floral celebration at Brooklyn&rsquo;s iconic One Hanson Place. Surrounded by roses, music, and a crowd of fashion&rsquo;s boldest muses, the evening brought the essence of the collaboration to life &mdash; a tribute to femininity, romance, and timeless design.</p>

Magda Butrym & H&M Celebrate Their Romantic Collaboration in Brooklyn

<p class="p1">In the ever-evolving landscape of global fashion, a Vietnamese brand emerges, seamlessly blending heritage with contemporary aesthetics. Handwoven silks, intricate embroidery, and natural dyes showcase Vietnam&rsquo;s artisanal expertise while presenting innovative designs. Gaining recognition on international platforms, it bridges Vietnam&rsquo;s sartorial history with global style. Each collection is a testament to resilience, artistry, and cultural pride, offering clothing that transcends borders.</p>

Tinh Atelier: Redefining Vietnamese Elegance on the Global Stage

<p class="p1">In the ever-evolving landscape of global fashion, there emerges a brand from Vietnam that transcends the ordinary, crafting a narrative that intertwines poetry with haute couture.</p>

POEM: Where Fashion Becomes Poetry  

<p class="p2">As Vietnamese designers gain traction globally, their presence is increasingly felt in Europe&rsquo;s fashion industry. MEAN BLVD marks its 4th anniversary, reflecting on its growth and dedication to showcasing Vietnamese fashion globally. Over four years, it has become a recognized fashion platform, reaching over 80 countries with a blend of heritage and modern design. To commemorate this milestone, the brand introduces refreshed branding and a renewed direction for the future.</p>

MEAN BLVD: A New Chapter of Creativity and Global Vision 

<p>From political science to the world of fashion and beauty, Ivana Gogić has forged a unique path that blends intellect with creativity. Born and raised in Vienna, Austria, with Croatian roots, her passion for fashion has been evident since childhood. Growing up with two older sisters and a mother whose timeless elegance inspired her, she developed a distinctive style that merges classic sophistication with modern trends.</p>

Ivana Gogić: Navigating Fashion, PR, and the Art of Influence

<p data-start="160" data-end="502" class="">If hotels were people, <strong data-start="243" data-end="264">Giardino Mountain</strong> in the village of Champf&egrave;r would be that quiet introvert who doesn&rsquo;t demand attention &mdash; but leaves a lasting impression. From the outside, it looks like a charming Engadine house straight from a postcard. But behind the traditional fa&ccedil;ade lies a thoughtfully designed space where light, materials, and atmosphere work in quiet harmony.</p>

Giardino Mountain: Quiet Luxury in the Heart of Swiss Alps

<p>This is a visual story capturing the contrast between Vienna&rsquo;s historic elegance and urban energy. Photographer Lisa Schmerold follows model Celine Albar through iconic city landmarks, featuring luxurious looks. The editorial highlights the blend of tradition and modernity&mdash;just like Vienna itself.</p>

Vienna Calling — A Vienna City Story

<p>Fashion knows no boundaries &ndash; at least not anymore. Bold, fresh designs are breaking away from traditional notions of gendered fashion. But who pioneered this revolutionary shift, and which iconic moments have rewritten fashion history?</p>

Genderless Fashion: How Fashion Is Redefining Gender Boundaries

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<p><span style="font-weight: 400;">Producing quickly and cost-effectively to fulfil customer requirements: Fast fashion thrives on this. The latest trends must always be available immediately and for little money.</span></p>

Fast Fashion And The Impact On Our Climate

<p>The Austrian label has become famous for its sustainable philosophy. Even Hollywood stars wear the jewellery from Austria.</p>

Bruna The Label:  The power of giving back 

Beautiful genuine jewellery that is not only high-quality but also sustainably produced can be found at BRUNA. L'Officiel asked founder Helena Milchrahm about the sustainability of her company and the latest jewellery trends in an exclusive interview.

BRUNA The Label: Sustainable Jewellery from Styria

We are traveling again! Best with the travel accessory of the hour: The AESOP Adventurer Roll Up in cooperation with RÆBURN. 

The new travel fever with AESOP & RÆBURN

She is 23 years young and has already successfully created her own label: Marina Raphael designs high-quality, handmade bags that can be worn as sustainable and timeless statement pieces for many years and generations to come. In doing so, she not only wants to turn away from fast fashion, but at the same time support women and empower them in their individuality. In an exclusive interview, she told L'Officiel how she achieves this.

Marina Raphael: Sustainable Handbags for Strong Women

The issue of climate protection and sustainability made its way to beauty and cosmetics companies a while ago. Through ecological packaging or products with refill options, companies in the FMCG segment are making their way onto greener paths.

Fashion

Fast Fashion And The Impact On Our Climate

Jewellery & Watches

Bruna The Label: The power of giving back

Jewellery & Watches

BRUNA The Label: Sustainable Jewellery from Styria

Beauty

The new travel fever with AESOP & RÆBURN