Love is love. The Forever Free Pride collection not only brings bright colors into our lives, but above all should inspire and give courage! 

Under the motto &quot;Forever Free&quot; <a href="https://eu.puma.com/at/de/home">Puma</a> releases good news on 26.05.2021: There will be a new, limited unisex collection! This was designed in collaboration with <a href="https://en.wikipedia.org/wiki/Cara_Delevingne">Cara Delevingne</a> (model, actress and activist from the UK) and celebrates the most important month of the year - <a href="https://en.wikipedia.org/wiki/Gay_pride">Pride Month</a>. This falls on June 2021 and is celebrated with colorful, exclusive prints. Meanwhile, this is the second collection that model Cara and Puma have created together. But this year&#39;s is a very special collection, one with deeper meaning and personal touch.&nbsp;

"For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month, but also honor the strength of the community, especially in regards to the mental health hurdles the LGBTQIA+ community faces," Delevingne said. 

Puma announced that 20% of the proceeds from the sale of the Forever Free Pride Collection will go to the Cara Delevingne Foundation and will be used to support <a href="https://en.wikipedia.org/wiki/LGBT">LGBTQIA+</a> charities around the world.&nbsp;

"I'm incredibly excited about the impact we can make financially with PUMA's generous pledge to my foundation - there are many deserving organizations I'll be happy to support." - Cara Delevingne 


Clothing like T-shirts, hoodies, a bodysuit, and leggings make Puma fans pull out&nbsp;their wallets. When it comes to footwear, there is a Pride-inspired version of the classic PUMA Suede, as well as rainbow-adorned slides. Bright colors are meant to represent joy and celebration, as well as colorful transitions, purple accents, and &quot;Forever Free&quot; lettering, which can be traced throughout the collection.

Photos: puma.com

Furthermore, Cara was inspired by the idea that in order to reach our full potential, we need to express and show all the parts that make us unique - otherwise we will never show the real us.&nbsp;

The collection is part of Puma&#39;s &quot;She Moves Us&quot; platform, which highlights several top female brand ambassadors &quot;to celebrate the women who have advanced culture and sports and to inspire other women around the world.&quot;&nbsp;

Photo: puma.com

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"PUMA is proud to celebrate Pride month with Cara and support the work she does throughout the year for the LGBTQIA+ community," said Adam Petrick, Global Director of Brand and Marketing at PUMA.

Forever free: Cara Delivingne and Puma Create Something Meaningful

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