Must & Need Pieces of "The Refined Rebel"

If fashion is a statement, then style is an attitude. So is the new H&M A/W 2020 collection "The Refined Rebel" inspired by those whose clothing choice is about breaking the rules and traditions.
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Photos: H&M

The fashion industry never sleeps. Moreover, it provides us with a pretty big amount of new pieces and style ideas each season. Despite the love for the freshly made items, to keep our wardrobe seasonally updated and a planet saved, H&M Studio uses recycled materials. And since the fashion is still cyclical on its own, the époques are reflecting in each other with periodicity. The icons of an era have influenced the designs of the collection. From rock to disco and punk - the selection in "The Refined Rebel" offers a mix of party-ready looks and elegant two-piece sets. The inspiration took roots from David Bowie's gender-neutral style, which is reflected in some key pieces of the capsule and by the courageous 19th-century writer Violet Paget (stage name Vernon Lee), with her residence in palatial Florence and extroverted style. The must-haves of a season definitely will be a bright blue pantsuit, a grey coat with shoulder pads made of recycled wool, and blouses with the flounces made of recycled polyester. Forever pieces, which are made in a new interpretation. And if you think that you have no occasion to appear in the bright blue pantsuit - just try it on, and you will see the magic happening. Yes, we indeed are the ones who are defining the clothes but sometimes certain pieces help us to unleash a fashion-killer inside us.

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Next to Bowie and Paget, the muses of the collection, such as Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors, and Mia Kong are actively shaping the campaign from their perspective. Each talent expresses their unique approach to the collection, based on their style and personality. 

Forms, colors, patterns, and gender-neutrality are something that will complement your outfit ideas for the upcoming winter. The biggest plus of the collection (except recycled materials and beautiful designs) is that the capsule consists only of double pieces. Meaning: you can combine each item of "The Refined Rebel" with each other without any fear. A purpose is to make complicated designs functioning and being styled without extra strenuous. Because this year has already been difficult enough... So when it comes to clothes, we are expecting engrossing choices with effortless solutions. Check yourself! 



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The collection will be available online at from 24 September!

Pictures: PR


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