When you think of "male archetypes," fashion doesn't necessarily come to mind. But this is exactly what the two designers Luke Stevens and Arnar Mār Jónsson have taken as their model and linked it to sustainable goals. L'Officiel Austria interviewed the "Sustainability Award by Zalando" winners on the day of their triumph at Copenhagen Fashion Week.

The new Ukrainian brand created by Andre Tan for the conscious generation helps express themselves to the world without any limits.

Jewelry Lab manages to take an unconventional stance on luxury of the new generation. From now on, status is no longer defined with bold jewelry claims, but it lies in the effortless pieces and an organic design. New luxury is calm and truly magnetic.