We all live in a filter bubble where it's hard to distinguish between fact and fiction and authenticity literally mutates into a foreign word. Balenciaga wants to burst the bubble.

The Balenciaga Spring 2022 collection is now released and this year deals with a topic that is more topical than ever. Technological progress seems to be not only a blessing for a long time, but also distorts the perception of reality in a dramatic way. Due to the technology-influenced state, people find it difficult to differentiate between edited and authentic content, leading to a frightening reality: a world full of digital clones.

The collection consists of 44 looks in total, presenting not only new shapes and the most diverse silhouettes, but also functional accessories. Prints created from the totality of Balenciaga products are intended to remind, for example, icons of the computer desktop. The color black is constant throughout the collection, although bright colors and floral prints can be seen again and again.

Photo: Balenciaga&nbsp;

Large-13.jpg

Under the name &quot;The Hacker-Projects&quot; Balenciaga also launched bags, which are absolutely identical to the all-famous Gucci monogram bags, but with double-B, instead of the iconic double-G logo. With this, Balenciaga criticizes and questions authenticity and counterfeiting in the current fashion industry. This intention is also underlined by prints such as &quot;No Comment&quot;, &quot;Your Ad here over a hotline number&quot; and &quot;B&eacute;b&eacute;&quot; - the French term for baby, but also the pronunciation of the double-B monogram.

Photo: Balenciaga&nbsp;

Large-20.jpg

The cyber-goth style is also picked up, be it in cargo pants, skirts or overalls. These were worked up with accessories such as metal hoops, rivets, and zippers and are usually combined with hoodies. These possibly also symbolize the anonymity of people and make the <a href="https://lofficiel.at/en/model">model</a> on the catwalk, which by the way was always the same, hardly recognizable. The theme of the&nbsp;deep fake and digital clone can therefore also be pursued in the <a href="https://lofficiel.at/en/category/fashion">fashion</a> show.&nbsp;

Photo: Balenciaga

Evening fashion was also not to be missed in the collection. Especially fascinating was definitely the last part on the catwalk. A red, long velvet dress, reminiscent of <a href="https://en.wikipedia.org/wiki/Cristóbal_Balenciaga">Crist&oacute;bal Balenciaga&#39;s</a> first collections, but inspired by drag artists, according to designer <a href="https://en.wikipedia.org/wiki/Demna_Gvasalia">Demna Gvasalia</a>.

Photo: Balenciaga&nbsp;

Large-44.jpg

The <a href="https://www.youtube.com/watch?v=O2XVFT7ep6M">fashion show</a>, which is available on YouTube, is a staging. The audience, dressed in all black, marvels at the collection while many smartphones are pointed at the catwalk. Thus, it is a &quot;show that never happened&quot;, questioning the authenticity of our everyday life.

Why Balenciaga is no longer just about perfection: Spring 2022

Tags

Recommended posts for you

Travel & Gourmet

THE LEO GRAND: Where Imperial History Meets Modern Glamour

Travel & Gourmet

Where Luxury Meets Entertainment

Travel & Gourmet

EDVARD: Refined Dining in the Heart of Vienna

Travel & Gourmet

Where History Meets the Present – The New Chapter of Anantara Palais Hansen Vienna

Lifestyle

Diana Fast: Beauty with Purpose

Beauty

ReFIVE Spa: A Luxury Retreat for All Senses

News & Events

Moncler x Mercedes-Benz x NIGO: A Vision of the Future Unveiled in New York

Fashion

Magda Butrym & H&M Celebrate Their Romantic Collaboration in Brooklyn