The Balenciaga Spring 2022 collection is now released and this year deals with a topic that is more topical than ever. Technological progress seems to be not only a blessing for a long time, but also distorts the perception of reality in a dramatic way. Due to the technology-influenced state, people find it difficult to differentiate between edited and authentic content, leading to a frightening reality: a world full of digital clones.
The cyber-goth style is also picked up, be it in cargo pants, skirts or overalls. These were worked up with accessories such as metal hoops, rivets, and zippers and are usually combined with hoodies. These possibly also symbolize the anonymity of people and make the model on the catwalk, which by the way was always the same, hardly recognizable. The theme of the deep fake and digital clone can therefore also be pursued in the fashion show.
The fashion show, which is available on YouTube, is a staging. The audience, dressed in all black, marvels at the collection while many smartphones are pointed at the catwalk. Thus, it is a "show that never happened", questioning the authenticity of our everyday life.