Fashion print possibilities are shaped by the increasingly digital world, bringing hyperreal ombrés, solarised prints, and smooth gradients into the mainstream. This season we have seen a continuous appeal for digital print effects. The new digital prints are an update to the ever-popular tie-dye we have seen in the past years. Smooth gradients appeal to a more sophisticated consumer. Particularly exciting are the top-down gradients that clearly transition from one colour to another.
A rise of digital aesthetics influenced fashion prints. A trend accelerated by society’s dependence on virtual connections during the pandemic. With the spotlight on easy-to-wear silhouettes, prints are used in order to add novelty to designs. The new ombré patterns add a refined touch to staple clothing items and come in a variety of colours.
Here is a selection of our favourite digital print looks:
Solarised prints and gradient dyes have been spotted on the runway this year. For A/W 2020, Altuzarra effortlessly mixed subtle watercolour and digital filter prints mimicking brush strokes. They have recently upcycled the fabric for a sustainable leisurewear collection suited to lockdown life.
Acne Studios explored a more youthful take on the solarised prints resulting in a rich, saturated effect. Their gradients work exceptionally well with the delicate mesh fabrics they are printed on and offer a welcome evolution to the tie-dye print.
Supermodel Bella Hadid is rocking a head-to-toe multicolour gradient print by Rihanna's luxury label Fenty on her Instagram. She styles her full Fenty fit with a black jeans shirt and nude mesh mules. The bright psychedelic colours of the ensemble give it a more eclectic edge.
Blissful orange sunset hues recreated with ombré patterns can be seen at Ottolinger and on the more affordable side, the Australian influencer favourite I am Gia. The statement colours fuse beautifully with wardrobe essentials like a dark furry jacket and heeled knee-high boots. The key to adding novelty to the look and giving it a new direction is in unexpected colour combinations.