The stucco ceilings of the Opera Garnier were decorated with projected scenes of animals hugging and having sex. Stella McCartney chose a video installation by projection artist Dick Straker as the backdrop for her summer collection 2020. These sometimes quite funny scenes were intended as a warning to show the lives of endangered species. A fitting prelude to the presentation of the most ethical collection ever created by the brand. Thanks to the use of fabrics and materials such as eco nappa, sustainable viscose, recycled polyester, organic cotton, renewable Econyl fabric, hemp and sustainable raffia, 75% of the vegan collection is considered to be ecologically sustainable.
An substantial part of the show was, as always, the precise tailoring art of Stella McCartney, which she owes to her past on the British tailor's mile Savile Row. With a touch of the 70s she sent trouser skirts, skirts with high slits and loose blazers across the catwalk. Flowing dresses were the epitome of lightness and lace dresses that looked like petals evoked a modern sensuality. The 3D effect in the form of leaf edges can be reminiscent of grandma's table runner, but McCartney knows how to interpret them skilfully in a modern way. The botanical prints on the shoulderless Crêpe de Chine dresses, T-shirts, parkas, military suits and jackets were an adaptation of photos taken by Stella herself in the English countryside. Black and white stripes penetrated maxi dresses as well as blouses and skirts. For him there were checked motifs on genderless suits.
Accessories such as crocheted earrings, square glasses with golden chains and gladiator sandals in various heights were used for decoration. The semicircular bags were made of eco nappa while the raffia logo bags were hand woven by women in Madagascar to support the fight against deforestation. A collection that takes into account all the needs of the contemporary women: formal, classic, sensual humor in the evening, casual during the day, beach chic with a raffia bag and gladiator sandals. But Stella McCartney's collection was above all else intended to convey one very important message: The responsibility for safeguarding the planet also also lies with the fashion industry. The future is here.