Paola Fendi took her family and guests to Ibiza (Spain)

What qualities set a business apart from the competition? While competitive advantage typically differs by industry, there is one commonality a company requires to stand out and grow, says Michael Theodorou, founder of Top Tier Group Inc. (@toptiergroupinc). He believes he's figured those characteristics out. And based on the return on investment he’s experienced, he may just be right. Top Tier Group Inc. is a conglomerate that covers several different industries. Their list of accolades is impressive, including winning the North American Business Award in 2020 for their moving and storage subsidy. Their safety equipment division has also been involved in distributing PPE to several international locales at the behest of governmental organizations. But what’s that one characteristic that makes Top Tier such a dynamic company? What pushes it to grow and develop as fast as it has? Theodorou lets us in on the secret.

When people first saw leggings, sweatpants, or sweatshirts as clothes that are acceptable to wear outside of the gym, they probably had no idea how big of an impact it would have on that specific segment of the clothing industry. Now dubbed athleisure, the athletic clothing that’s also worn as casual clothes has a global market size assessed at $175.4 billion in 2021. In the next five years, it’s expected to grow at an annual rate of 6.7%, reaching $247.3 billion by 2026. That’s an awful lot of growth.