It's been a long time since they started their adventure. And the amount of fashion anniversaries that dot the 2018 is a confirmation: many are the houses to celebrate the 50th anniversary of the foundation. And all, indistinctly, they did it in style. Starting from Etro who celebrated half a century of activity with the limited edition Etro50 designed by Kean and Veronica Etro , creative directors of the fashion house , which debuted on 22 September. The underlying theme of the collection is the atmosphere of the eighties, the year in which the maison was founded. Concurrently, the inauguration of the Generation Paisley exhibition at Mudec in Milan. But it is not only Etro who has arrived at this important milestone, because 50 years have also been celebrated for Paco Rabanne . Such as? First of all, a collection inspired by the leaders who made the DNA of the fashion house founded by the homonymous designer in 1968. Then, a special project designed for younger generations. The target? Bringing democracy into fashion.
Also Ralph Lauren , then, celebrated his golden year. The 50th anniversary of the brand was celebrated during the last New York fashion week : the collection walked the scenic Bethesda terrace, a wonderful place from which to enjoy a beautiful view of Central Park. Followed by a gala dinner. Sonia Rykiel , who set up a celebratory collection last July 3 in Paris, this year to put out the 50th birthday. Knitted garments were absolute protagonists of the collection designed by Julie de Libran : available in limited edition but extremely portable, perfectly interpret the vision of the founder of the brand.
Not only that: these were the celebrations for the golden wedding, but there are those who celebrated a more "young" birthday, however, important. We are talking about Victoria Beckham . It was 2008 when the former Spice Girl debuted with her line on the catwalks of New York: since then, her brand has become one of the most desired on the planet . To celebrate its first 10 years , the designer has created a special advertising campaign that is also printed on limited edition t-shirts. The real coup de théâtre, however, was the parade on September 16, held exceptionally in London .