The Viva Glam campaign, created by the international cosmetics company M · A C Cosmetics, will now support not only HIV / AIDS infections, but also support the most vulnerable social groups: girls, women, gay, lesbian, bisexual and transgender communities .
M · A C Cosmetics has developed a Viva Glam lip gloss, which has a 100% selling price to support HIV / AIDS victims. The campaign name consists of two words: life and, of course, glamor. The founder of M · A · C, Frank Angelo and Frank Toskan, decided to use lipstick as a tool for collecting support, as the brightly-lipped lips embody the courageous approach and the determination to change.
Worldwide stars such as Lady Gaga, Rihanna, Sia, Miley Cyrus, Elton John and many others have been involved in the campaign during the long years of the campaign. This year's campaign has become a famous Canadian manners Winnie Harlow.
"This campaign is the heart and soul of M · A · C Cosmetics, which describes the company's attitude to the joy of life. It all started with one lipstick and a clear vision of overcoming HIV / AIDS and making the world a more beautiful place to live. not only a beautiful figure, this number embodies 25 global campaigns, 28 world-class celebrities joining our team and over $ 500 million collected during this year to significantly reduce the number of HIV and AIDS victims. and we have implemented such changes that we could not even dream of setting up this campaign, "says John Demsey, head of Viva Glam.
Today, the HIV epidemic no longer looks like in 1994, when the first Viva Glam campaign appeared: the number of people dying from HIV dropped by as much as 50 percent, more than 21.7 million people have access to the medicines they need, and the number of HIV cases worldwide has fallen 47%.
Campaign Vice President Nancy Mahon comments on the changed market situation and introduces new campaign goals: “Since 1984, our company, together with a wonderful community of artists, is challenging established norms and gender discrimination. At the moment, we can already do research and apply the necessary treatment for AIDS. That is why we now need to focus on inequalities and prejudices that discourage women, girls or representatives of sexual minorities from seeking specialist treatment and treatment. We are adapting to the changing society and its needs, so in 2019 we are developing our mission and taking action to help eradicate HIV and AIDS ".
When you buy Viva Glam lipstick, all the money you pay will be donated to organizations that support the health and rights of people of all ages, races and genders. The new 25th anniversary of the Viva Glam lipstick will be released in May from the 1st of May .