Beauty

Hermès launch a skincare line

The French brand will bet on a new segment
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It has just been confirmed that Hermès will launch the skin and cosmetic product lines in 2020. Although the concepts are developed internally, production will be outsourced in France and Italy.

Speaking about the launch, Hermès CEO Axel Dumas said: "It's very exciting: it's a new activity, with all the risks involved, so we'll deploy it progressively, initially in our own stores, in a limited distribution so that we can learn. "

Hermès already competes in the segment of fragrances. Its perfume business grew 9 percent in 2018 and fragrances accounted for 5 percent of the company's total sales in 2018. Because of its comparatively low price, the move to beauty allows the company to reach a broader demographic of consumers. perception of the brand.

This is a natural step for the home that launched its first fragrance collection in 1949 and ventured into body care in 2014

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