On November 25, a day dedicated to eliminating violence against women, the Kering Group and its charitable foundation will launch their annual White Ribbon For Women campaign.
The month of November is the month dedicated to the sensitization of the violence made on the women and on the occasion of the ten years of its foundation born in 2008, Kering launches a double initiative to raise awareness and fight against this scourge. The first is deliberately turned towards the generation Z born in the heart of the Internet and social networks. Kering focuses its action on cyber-harassment with its hashtag #IDontSpeakHater to educate the youngest against inappropriate comments, abusive insults and incitement to hatred that often pollute social networks, despite many actions already in place by giants like Facebook and Twitter.
To accompany this campaign, the brands belonging to the group also put their hands to the pulp and this, for the first time in ten years of existence of the foundation. Thus, on a selection of Gucci, Balenciaga or Saint Laurent items, 10% of sales will be donated to the Kering Foundation's associative projects.
More information on the Kering Foundation and the campaign is available here .