Fenty's first pop-up store opening

The first pop-up boutique of the Fenty brand, launched by Rihanna with Louis Vuitton Moët Hennessy, opens its doors in Paris.

Rihanna, the first black woman in France to create a brand new from scratch at LVMH, officially took over the helm after two years of hard work. The world-famous pop star and entrepreneur Rihanna opens a pop-up store in Paris on May 29 for the new luxury brand Fenty, whose first collection will be available online. Louis Vuitton Moët Hennessy will be presenting the fresh designs for the new brand in Paris.

Rihanna, who held a press conference to introduce the new pop-up store on Wednesday evening, looked amazing as always with her shoulders on a white blazer dress. "This is a historical moment during the preview of the store," he said, adding, "The Fenty brand we created with LVMH is very important for me and my entire generation." The collection will be available from Friday (tomorrow) at a pop-up shop in Paris's Le Marais district.


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