Balmain is updating its logo for the first time in 70 years. For the task, creative director Olivier Rousteing hired the design studio Adulte Adulte to upgrade the brand symbol to one with more minimalist footprint.
For Balmain CEO Massimo Piombini, the adjustment is more than a simple change in the letters. The novelty represents a new phase for the brand, which seeks to update more and more to please the younger audience with greater purchasing power. The brand will also invest more in accessories and will again parade its haute couture collections.