Dive into the world of haute couture with this mesmerizing photoshoot for L'Officiel Austria. Capturing the essence of avant-garde fashion, these images showcase stunning designs that blend bold textures and intricate details.

Rahul Mishra

Ethereal Elegance: A Glimpse into Couture Fantasy

The sand therapy is rooted in ancient spa traditions from Arabic cultures and offers a holistic approach to wellness with a rich historical heritage.

© Shutterstock

Meet the Ancient Sand Therapy -aka- The Ritual of Psammotherapy

Martina Hirsch, the renowned German model and influencer, has captivated audiences worldwide with her elegance and charm. Known for her appearances in top fashion magazines and active social media presence, Martina continues to set trends and inspire her followers. Recently, she attended Haute Couture Fashion Week in Paris, where the world's most esteemed designers showcased their latest collections. In this exclusive interview for L'Officiel Austria, Martina shares her experiences from the world's fashion capital, giving us an insider's look into the glitz and glamour of Parisian couture.

Martina Hirsch: Inside Haute Couture Week in Paris

The paisley pattern, one of fashion's oldest and most iconic motifs, experienced a celebrated revival to the forefront of the fashion stage.&nbsp;

Paisley's Resurgence: Everything About the Classic Bohemian Print

Salad is boring? Not at all! Impress your guests with these recipes.

3 salad dressing recipes for your next BBQ

As Lewis Hamilton continues to break records and set trends, his collaboration with Dior promises to redefine luxury for a new era, seamlessly merging style and substance.

12 Reasons Why Lewis Hamilton is 'the one' for Dior

Luxury and exclusivity beyond belief. These are the world's most expensive hotels.

The World's Most Expensive Hotels

In the world of timepieces, elegance and functionality merge in fascinating ways in the luxury sport watches for men in 2024. Here are all the trends and the most beautiful pieces.

Every second counts: Sport watches are one of the dominant trends in the watch market. The luxury segment is also gearing up for this trend. Credit: Tudor

The Most Beautiful Luxury Sport Watches for Men in 2024

Ready for Takeoff: The fascination with pilot watches remains unbroken. In 2024, these distinctive timepieces continue their ascent.

New on the Runway: Junghans recently launched the Pilot Automatic, proving that the trend towards pilot watches remains strong in 2024. Credit: Junghans

Soaring High: The Best Pilot Watches of 2024

Vitamin D is also known as the sunshine vitamin. Our bodies are often deficient in this vitamin during the darker months of the year. But what about the summer?

Do I Need Vitamin D Supplementation In The Summer?

In the collaborative photoshoot, photographer Roman Labasta and makeup artist Zahar Grinov masterfully merged the essence of the Wild West with the vibrancy of contemporary times. Their combined efforts captured a unique reality of the modern era, presenting a timeless tale through a modern lens. Labasta's keen eye for detail and Grinov's artistic makeup skills brought the rugged charm of the Wild West into strikingly fresh and modern visuals.

Coat: Sorelle; Skirt: Pinko; Bandana: Philipp Plein;  Pendant: Versace;  Belt: Diesel; Belt: Max and Co; Hat: Stetson

Editorial: The Wild West

Healthy hair despite blow-drying? Panasonic's new nanoe&trade; MOISTURE+ technology makes sure that hair stays moisturised while drying.

Bye, bye Split Ends: This Panasonic Hairdryer Ensures Healthy Hair

The Sunset Blush trend, which transforms your makeup into a dance of colours and imparts a lasting radiance to your face, draws inspiration from the sunset.

Capturing the Glow of the Setting Sun: Sunset Blush

The House of DIOR has a very special Ambassador on board this time - Superstar RIHANNA is the new Muse of J'ADORE.

J’ADORE X RIHANNA

Skincare has been a hot topic for several years now. These days, everyone across all age groups seems to be an "expert" when it comes to skincare. As a skincare lover myself, I visited B.Well Garden for advice and pampering.

Vienna's feel-good paradise: An experience report from the B.Well Garden

Collagen is the latest trend in the supplement market. But what does it really do? And what kind of collagen works best? We'll tell you!

Collagen As A Nutritional Supplement? What It Really Does

Inspired by Fichte's concept of "Streben," this fashion editorial explores human emotions through seven scenes: surprise &amp; ecstasy, reflection &amp; meditation, loneliness, nostalgia, sadness, fear &amp; dread, and rage &amp; confusion. Each scene visually narrates the growth of feelings, culminating in a powerful climax. This journey uses vibrant colors and sensory elements to reflect the infinity of human moods.

Streben: The Infinite Spectrum of Human Emotions

The exclusive men's wear brand celebrated its opening in Vienna with cocktails, a DJ and celebrity guests.&nbsp;

Stone Island opens its doors in Vienna: Stylish event for men's wear

There are events that not only unite people with one idea and goal but also give an opportunity for development, "inspire" creators and creatives, attract connoisseurs and collectors, and shape the future and trends. One such event is Art Basel, which I visited this year.

Photo Credit: Anastasia Gromova

Art Basel 2024 with Olga Leffers

Seductive taste and exclusive quality. The new Berlin label, Sin with Mind, introduces two unique dessert wines to the wine scene and immediately wins an award.

Aesthetics Meets Enjoyment: Sin With Mind Impresses With Award-winning Dessert Wines

Summer is the perfect time of year to cool down with a refreshing drink and enjoy the warm days. This summer, L'Officiel Austria has chosen the drink of the season, which you can enjoy with your loved ones at any time in Vienna's city centre.

Summer refreshments: Discover your favourite drink of the summer

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 L&rsquo;Officiel Austria celebrates the beginning of spring, by going full bloom with the most current accessory collection from Christian Louboutin &ndash; Loubi54 bags and Miss/Sweet Jane shoes. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">We present to you <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">a colourful palette of delicious delights <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">to adorn your feet and your shoulders this spring season.
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Christian Louboutin IN FULL BLOOM

Coco Rocha, Burak &Ouml;zdemir,&nbsp; Lena Situations, Alexandre Maras, Hyram, Sasha Ray among WIBA Awards 2024 title holders: The sixth annual WIBA Awards for social media personalities on a mission to change the world took place on May 24th, 2024, at the iconic Hotel Martinez during the Cannes Film Festival. The event gathered hundreds of top global content creators responsible for the year&rsquo;s most viral moments. The evening featured a cocktail reception, a Gala Dinner, and the Awards ceremony with a special performance by Sonique.&nbsp;&nbsp;

Leading Influencers Gather in Cannes for the 2024 WIBA Awards

Struggling to keep your hairstyles sleek? Try these 10 tips to combat the negative effects of humidity on your hair with treatments and solutions.

Can't Control the Frizz? 10 Tips to Smooth Your Hair on Humid Summer Days

#22- L'Officiel  Summer 2024

#4 L'Officiel Hommes Austria

#21 - L'Officiel  Spring 2024

#20 - L'Officiel  Winter 2023

L'Officiel Austria Hommes 3#

#19 - L'Officiel Autumn 2023 

#18 - L'Officiel  Summer 2023

L'Officiel Hommes #2

#17 - Spring 2023

#16 - Winter 2023

No other collaboration received more attention this year than the one between H&amp;M and the iconic luxury house Mugler. The launch party was also a true tribute to the extravagance of the fashion house and created a great atmosphere among the guests.

H&M x Mugler: The biggest fashion party in Berlin on the occasion of the launch

Luxury online retailer Mytheresa and British-conscious luxury pioneer Stella McCartney have collaborated on an exclusive party capsule collection, available globally from November 1st, 2022.

Stella McCartney party collection

In Talk with Stella McCartney: About her exclusive new Party Collection with Mytheresa

Probably the most anticipated event of the Viennese season, or maybe of the whole year, finally took place yesterday: The opening of the Bulgari flagship store at Kohlmarkt.

Bulgari Opening in Vienna: "Italian Glamour" and a glittering party at Palais Ferstel

Let yourself be pampered this New Year's Eve! These hotels guarantee a New Year's Eve experience in a class of its own. 


The top 5 luxury hotels in Europe for an unforgettable New Year's Eve 

Dior, Dolce & Gabbana, Fendi, Giorgio Armani and a few more play the leading role in this photo series, in which Luigi Gaballo offers all fashion enthusiasts a unique platform to skilfully present themselves at the end of the year.

Travel & Gourmet

3 salad dressing recipes for your next BBQ

L'Officiel Austria Members Club

H&M x Mugler: The biggest fashion party in Berlin on the occasion of the launch

Fashion

In Talk with Stella McCartney: About her exclusive new Party Collection with Mytheresa

Nightlife & Events

Bulgari Opening in Vienna: "Italian Glamour" and a glittering party at Palais Ferstel