The future is now: The new L'Officiel Hommes Austria Spring/Summer 2025 Future Issue is out now. Featuring cover star Luciano, who is shaping a new era with style, vision, and authenticity. A tribute to the personalities, ideas, and movements defining the future of fashion, culture, and lifestyle.

L'Officiel Hommes Austria presents "The Future Issue"

Classic and understated, or bold and extravagant? Old Money and New Money styles differ not just in aesthetics&mdash;but in the message their accessories convey. So, what really sets them apart?

Old Money vs. New Money Style: Which Accessories Make All the Difference?

Hosting a dinner like Martha Stewart? Who wouldn&rsquo;t want that. Here&rsquo;s how to pull it off in style!

The Art of Hosting: How to Throw an Unforgettable Dinner Party

Champagne is so last season&mdash;2025 is all about mocktails! These stylish, booze-free sips are taking over social media, high-end events, and even our home bars.

The New Champagne? Why Mocktails Are the Ultimate It-Drink Right Now

For the first time in its history, FENDI unveils a complete collection of perfumes.&nbsp; As the centenary of the Roman Maison draws near, FENDI reveals itself in a whole new light, a more intimate facet, close to the skin. Seven exclusive fragrances, embodying the soul of the Maison, retrace its saga, personify its values and immerse us in a unique family culture

FENDI: A Family Of Fragnances

This editorial presents a refined exploration of feminine elegance through the lens of Tobias Meier. Featuring the diamond creations of Douglas Elliott, exclusively available at Marisa Perry Atelier in New York City, the photographs highlight the precision and artistry of Art Deco-inspired jewellery design. Set against a minimalist backdrop, the imagery draws attention to the craftsmanship and brilliance of each piece, capturing the way fine jewellery enhances natural beauty with understated sophistication.

Shaping Light: A Modern Ode to Feminine Sophistication

Vienna has always been at the forefront of cultural and gastronomic events. Today, our capital city offers even more opportunities to satisfy the most demanding travellers and adventurers. For example, you can take a trip around the world from the very centre of Vienna.

Around the World in 80 Minutes 

Behind many of the most atmospheric images in fashion, film, and photography, you&rsquo;ll find them &mdash; hand-painted backdrops that bring spaces and scenes to life. Ilka Gr&uuml;neberg, founder and owner of Atelier Gr&uuml;neberg and Studioberlin, is one of the few experts in Germany continuing this traditional craft with a contemporary vision. Since the 1980s, she has shaped the world of scenic backdrops with her intricate motifs and atmospheric textured backgrounds. Whether for a photo shoot, film production, or theater stage &mdash; her works lend every setting a unique visual depth.

Det Kempke mit S1 HH

Backgrounds rich in history

A resort of the highest class: With Jumeirah Marsa Al Arab, Dubai has created a new landmark of contemporary luxury &mdash; subtle, exclusive, and at the same time, spectacular. Inspired by the silhouette of a superyacht, Jumeirah Marsa Al Arab merges futuristic architecture with serene elegance, creating a place where privacy, comfort, and discreet, first-class service take center stage.

Maritime Magic in Dubai: The Spectacular Jumeirah Marsa Al Arab

In the very heart of Vienna, where imperial grandeur and contemporary creativity blend seamlessly, a new icon of luxury has emerged: THE LEO GRAND. Just steps from St. Stephen&rsquo;s Cathedral, this five-star boutique hotel dares to be bold, bright, and unapologetically theatrical.&nbsp;

THE LEO GRAND: Where Imperial History Meets Modern Glamour

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Supermodel Kate Moss is back and looks better than ever in the Marc Jacobs Resort 2022/2023 campaign.

Kate Moss Wears Pink Hair in Marc Jacobs Resort 2023 Campaign

Red Bull's fashion brand, AlphaTauri, opened its first flagship on Vienna's Graben in 2022. Now they are also represented on the other side of the Danube Canal, in SO/ Vienna.

AlphaTauri presents first Fashion Pop-Up at SO/ Vienna

Luxury footwear brand Malone Souliers has unveiled a capsule collection with &lsquo;Emily in Paris&rsquo; ahead of the TV show&rsquo;s season 3 debut later this month.

Walk like Emily in Paris: Malone Souliers presents the Capsule Collection for Season 3

Gucci HA HA HA shows us moments of desire for transformation and challenges masculine stereotypes. Presented by British singer, songwriter and actor Harry Styles we dive into a new world.

Harry Styles + Gucci shows us a new Playful World for Men

Fashion afficionados can look forward to a documentary series: "Kingdom of Dreams". It's about the democratization of the fashion industry as we know it today - and creatives who became collateral damage.

"Kingdom of Dreams": The new mini-series about the fashion world

All that glitters is not gold, but in this case it is. Recycled and with a new life ahead of it, it is ready to last forever.

Prada's new fine jewelry, the ultimate in luxury is recycled gold

What does it mean to be "yourself"? Photographer Sonja Netzlaf gets to the bottom of this intimate way of looking at things. A moment of silence, a moment in which you are not judged by your environment - how would you dress? 

Fashion Editorial: "herself" by Sonja Netzlaf

Valentino unveils the new Valentino Pink PP fall-winter 2022/23 collection campaign starring Zendaya and Lewis Hamilton.

It's all about Pink: The New Valentino Pink PP Collection

She runs a successful fashion business, competed in Miss Universe 2022, and sweeps away over 700k Instagram followers with her beauty and charm – is there anything Thao Nhi Le cannot do? The 27-year-old talks to L’Officiel about her life and the business she founded: “Daphale Studios”. 

Fashion

Kate Moss Wears Pink Hair in Marc Jacobs Resort 2023 Campaign

Fashion

AlphaTauri presents first Fashion Pop-Up at SO/ Vienna

Fashion

Walk like Emily in Paris: Malone Souliers presents the Capsule Collection for Season 3

Menswear

Harry Styles + Gucci shows us a new Playful World for Men