News & Events

Editor's Letter: The Power of Transformation

With the arrival of the spring season, we dedicate this issue of L'Officiel Austria to the theme of metamorphosis – a concept that resonates deeply not only in fashion but also in the broader context of personal growth, identity, and society. Through the lens of our cover icon, we dive into the transformative power of self-expression. Palina Rojinski embodies constant change like no one else – whether in her career, her personality, or her style. She shows us that transformation is not just a process, but an attitude that shapes us through every phase of life.

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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.