Man

Saint-Laurent, open-air

Second home to march this season off the walls for the launch of the spring-summer 2020 men's fashion-weeks, Saint Laurent has chosen Los Angeles as a giant screen. With the Pacific Ocean as a backdrop.
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If in fashion shows the male fashion industry still has a lot to learn from the performances and flashes of his female sister, especially for its idyllic outbid in the presentation of its cruise collections, some men's brands begin to follow suit step and seriously to claim to compete in the matter. Inaugurated by Anthony Vaccarello just a year ago, he had created a surprise by relocating his men's parade as to better stand out, and in date and place, the new trend seems to be relocation. Finished Europe, heading west or east, lands it is true of many commercial stakes. Symbol if necessary, two pieces of fashion-weeks Parisian and Milanese have chosen to parade the same day, June 6, 2019, 10,000 kilometers and 15h time difference! It was Prada who opened the first ball in Shanghai in an explosion of colors at the forefront optimistic, while the Saint Laurent house has just closed in a monochrome divinely romantic, even nostalgic.

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The simple fact that Anthony Vaccarello, its creative director, chose the small beach of Paradise Cove in Malibu to pose a podium of black wooden slats on the sand, licked by the waves of the Pacific, announced immediately the color, the antipodes of his Italian counterpart, but in tune with the spirit of the house.

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A collection directly inspired by the electric sensuality of a young Mick Jagger , mid-seventies era. Dark atmosphere, ethereal and filiform cabin, evanescent silhouettes tinged with rock details ... Some vintage pieces of the personal dressing room of the English rock-star would have even been sources of inspiration for the French designer. In such a concern for authenticity, we better understand the invitation to travel.

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