Jewellery designer Thomas Sabo founded his brand in 1980 and led it to immense success. The Midas of the jewellery industry is now making his next move: SABOTEUR. A premium brand that combines rock elements with luxurious materials and has developed its own store feeling, which can now be experienced for the first time on two floors in Vienna's city centre.
Inside the store, the two-storey layout is striking. Both levels are connected by a visual that runs from the ground floor to the ground floor. On the ground floor, the jewelry from SABOTEUR's two lines, "Elemental" and "Sacra", is on display, as is the newly launched "Fine Piercing" collection, which can be experienced live on site.
In exclusive booths that blend seamlessly into the store's design, customers can have their ears and nose pierced by professional piercers. Made of 18-carat gold and adorned with precious stones or diamonds, the clickers, creoles and plugs are part of SABOTEUR's extended jewellery concept.