Chanel Coco Crush 2023 Jewellery: Campaign featuring the most prominent K-pop star
The luxury brand Chanel presents the Coco Crush 2023 High Jewellery collection inspired by the matelassé motif.
"Simplicity is the keynote of all true elegance" - Coco Chanel
The luxury brand Chanel presents the Coco Crush 2023 High Jewellery collection. Starring in the launch campaign for the luxury jewellery capsule is Jennie Kim, K-pop star and member of the South Korean girl group Blackpink alongside american actresses Margaret Qualley and Amandla Stenberg.
The matelassé motif
Chanel's Coco Crush Fine Jewellery collection is inspired by the matelassé motif, the Maison's symbol since 1955, which has made it timelessly elegant. Finely engraved in the gold, the classic diamond stitching is the leitmotif that makes each piece special, giving it a typically French, contemporary and very feminine allure.
The capsule includes earrings, rings, bracelets and necklaces in white gold, yellow gold and beige gold with or without diamonds. Blackpink star Jennie Kim, a Chanel ambassador, wears the Coco Crush 2023 matelassé motif necklace in 18K beige gold and diamonds.
The face of the Coco Crush 2023 Chanel campaign also sported the 18-carat yellow gold necklace also with a quilted motif. Each necklace can be worn in four different lengths thanks to an adjustable chain.
Coco Crush 2023 bracelet
The new face of the Chanel luxury brand, US actress Amandla Stenberg, wears the Chanel Coco Crush 2023 signature Manchette bracelet on her debut. Each bracelet in the latest capsule can be combined to form Gabrielle Chanel's nickname: Coco. In the campaign shot, the Coco bracelet was juxtaposed with the Coco Crush matelassé motif ring in 18 carat beige gold and the miniature carat and diamond model.
The Chanel High Jewellery collection also includes hoop earrings with a diamond-covered back clasp in 18K yellow gold. Also available in beige and white gold. Other pieces in the collection, shown by actress Margaret Qualley in the Coco Crush Chanel 2023 campaign, include the Coco quilted motif bracelets in 18K white gold* and diamonds and in beige gold.
