<p>Starting out as two visionary power women, founders Maria Zelenko and Marina St&uuml;tz found each other through their fascination for the diamond industry. They combine years of family knowledge in the jewellery industry with a strong creative spirit and a very clear vision - to give jewellery wearers space for individual expression.</p>

<h3 style="text-align: center;"><strong>Attrē: fine jewelry for refined souls</strong></h3>

<p>The <a href="https://www.lofficiel.at/en/categories/jewellery-and-watches" target="_blank" rel="noopener">luxury jewellery</a> segment has recently gained a new player on the market - this time exclusively in the women's power duo. The collection of the fine jewellery brand <a href="https://attrejewelry.com/" target="_blank" rel="noopener">Attrē</a> will truly cast a spell over you, just like the name itself. Adapted from the French term "attrait", which means "attraction" and "attractiveness", the name symbolises the fascination that has been exuded by natural diamonds for thousands of years. Their beauty and uniqueness are the starting point for every Attrē design.</p>

<h3>Modern, timeless jewellery</h3>
<p>&nbsp;</p>
<p>Attr<span>ē</span> was born out of the desire to create jewellery with a contemporary aesthetic while also filling the lack of feminine angles. Clear lines and geometric shapes are the common thread running through the Attrē collections. Diamonds seem to float in the air thanks to their sometimes asymmetrical positioning and classics such as the tennis necklace are reinterpreted using semi-blurred settings.</p>
<p>&nbsp;</p>
<blockquote>
  <p>"We want to create pieces of jewellery that give the wearer room for individual expression and still have a strong recognition value," says Maria Zelenko.</p>
</blockquote>

<h3>The traceable Diamond JourneyTM</h3>
<p>&nbsp;</p>
<p>All Attr<span>ē</span> products are made from 18-carat gold and natural diamonds. The special thing about the production process: Attrē is the first brand in the DACH region and one of the few in the world to offer fully traceable diamonds from the country of origin to the finished piece of jewellery.</p>
<p>&nbsp;</p>
<blockquote>
  <p>Marina St&uuml;tz: "Hardly any other industry has such complex supply chains as the diamond industry, which makes the issue of traceability a challenge. We have accepted this challenge."</p>
</blockquote>
<p>&nbsp;</p>
<p>To overcome this challenge, the founders entered into a partnership with Sarine. As the world's leading manufacturer of precision technology for the assessment and planning of diamonds and other gemstones, they are able to apply the Diamond JourneyTM to any gemstone. This process, which is usually hidden or even too complex, not only provides transparency through this technological breakthrough, but also a unique insight into the creation history of their diamond pieces.</p>

<h3>Fan favourites</h3>
<p></p>
<p></p>
<p>Last week, <a href="https://www.lofficiel.at/en/categories/l-officiel-austria-members-club" target="_blank" rel="noopener">L'Officiel Austria</a> was invited to experience Attrē's first jewellery collection up close. As part of a press-dinner, the founders presented the creation, vision and their personal drive to break into the male-dominated industry. In addition to good food and interesting conversations, the jewellery pieces were tried on and admired from all sides. Here you can see the pieces that make you want to dig deep into your pockets.</p>

<h3>About the creative minds behind Attrē</h3>
<p>&nbsp;&nbsp;</p>
<p>Maria Zelenko worked for over a decade as a fashion and beauty journalist for some of Austria's largest media houses, most recently for one of the country's leading daily newspapers. Even more than fashion, she always saw jewellery as a means of self-expression linked to numerous emotions and as an extension of her own personality. In the course of her journalistic career, she specialised in reports and analyses about the diamond and jewellery industry - which ultimately led to her decision to train as a diamond appraiser.</p>
<p>&nbsp;</p>
<p>Marina St&uuml;tz dedicated the first years of her life to professional golf. At the age of twelve, she became a member of the Austrian national team and won the title of national champion twelve times in seven years. The highlight of her amateur career was a medal at the 2012 European Ladies Amateur Championship. In the same year, she took part in the LPGA qualifier in the USA - and was the only amateur to make it into the top 20, making her one of only two Austrians to qualify for the Ladies PGA Tour to date. After deciding to retire from golf, she took over the family jewellery business and has been running it in the fourth generation since 2016. She trained as a European Gemologist (FEEG), the world's highest qualification in gemmology.</p>

<p>Make sure to check out the website: <a href="https://attrejewelry.com/" target="_blank" rel="noopener">www.attrejewelry.com</a></p>

Attrē: The New Luxury Label That Redefines Modern Fine Jewellery

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