Iris Apfel x H&M: An iconic collaboration in the making

It's out! For her 100th birthday, H&M congratulates fashion icon and self-made businesswoman Iris Apfel with a strong line.
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Iris Apfel is known for her colorful and daring outfits and creative designs. The 100-year-old woman's credo is not for nothing ' more is more and less is bore'. For many, she is a much-loved fashion muse that has provided style inspiration to fashion lovers around the world for decades. It is not for nothing that H&M was drawn to a collaboration.

Iris Apfel x H&M

The announcement came during New York Fashion Week 2021 . The Iris Apfel x H&M collection consists of clothing and accessories, all made with Iris' bold sense of style and independence in mind. The main pieces in the collection are - how could it be otherwise - colorful coordinating sets, suits with flowers, dresses with ruffles and bright prints. Expect a mix of textures, cuts and patterns. In addition, there is also a jewelry line with chunky statement items in themes such as plants, animals and treasures from another world.

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© H&M

All materials in the collection are recycled , or from more sustainable sources and every garment and accessory is made with circularity in mind. "I like high end at affordable prices, and H&M has mastered that!" said Iris Apfel .


Iris Apfel x H&M will be available from early 2022

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