Gucci is updating its logo

Gucci's creative director Alessandro Michele is working on a new logo.

Over the last few years Balmain has made a number of updates to several brand logos, including Burberry and Celine. Italian fashion giant Gucci participated in the change. Although there is no official statement, the new logo design is clearly visible in the brand's current photos on social media accounts. Apparently Alessandro Michele took over the helm as creative director after Frida Giannini in 2015 and wanted to update Gucci's iconic GG form in a different style. Say what? Does the official statement come soon from Alessandro Michele, who is obviously working on a new logo like Riccardo Tisci and Hedi Slimane?

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