The "New Hollywood" era is back! In the new Spring/Summer 2023 collection "A New Dawn", Ferragamo's new Creative Director Maximilian Davis expresses his vision.

This year's Fashion Week in Milan saw the debut of several designers.
One of them: Maximilian Davis. At the age of only 26, the young designer was appointed the new creative director of the Italian luxury brand this year. Even before joining Ferragamo, he worked with stars such as Rihanna, Dua Lipa and <a href="https://lofficiel.at/en/tags/kimkardashian" title="Kim Kardashian">Kim Kardashian</a>.
The accolade of the fashion industry has now come with his appointment at <a href="https://lofficiel.at/en/tags/ferragamo" title="ferragamo">Ferragamo</a>. He follows in the footsteps of Paul Andrew and presented the collection for Spring/Summer 2023 entitled "A New Dawn". The extraordinary looks, are Ferragamo's entry into a new era. An era dedicated to Instagram and the cult of celebrity, which is particularly prevalent in social media.

&ldquo;I wanted to pay tribute to Salvatore Ferragamo's start by bringing in the culture of Hollywood &ndash; but new Hollywood. Its ease and sensuality; its sunset and sunrise.&rdquo; &ndash; Maximilian Davis

For one month only, an edited preview of Maximilian Davis&rsquo; debut collection for Ferragamo will be available to purchase ahead of its official Spring Summer 2023 release. Reflecting the themes of the designer&rsquo;s first Milan runway show &ndash; its beachfront palette and languid elegance, its fresh perspective and modern glamour &ndash; the edit offers an exclusive first look at Davis&rsquo; vision.

From sparkling ready-to-wear which pays contemporary homage to Salvatore Ferragamo&rsquo;s designs for Marilyn Monroe, to flashes of fetishism visible in tailored trousers subtly decorated with harness detailing or the subversive femininity of second-skin suede, the key codes of the collection are now available to buy. Iconic new accessories are presented for the first time: sleek, seductive sandals and the Elina, with its graphic Gancini heel, alongside Davis&rsquo; exacting, minimalist interpretation of loafers and boots.

The first Ferragamo handbags of this new chapter are included in this exclusive preview: Davis&rsquo; interpretation of the archival Wanda handbag, revived through high-shine finishes and new proportions, appears a totem of the new era. So too does the handbag with sculptural cut outs, now realised in polished leather with a contrasting canvas inner, and whose subtractions echo the undulating forms of the beachfront as well as the linear precision which marks Davis&rsquo; vision. &ldquo;It relates to Ferragamo, to Hollywood, to the ocean &ndash; but also to me, and to my own DNA,&rdquo; explains Davis. &ldquo;I wanted to show that perspective, but now through the Ferragamo lens.&rdquo;

The preview is available on <a href="https://www.ferragamo.com/shop/eu/en" target="_blank" rel="noopener">Ferragamo.com</a> from the 4th until the 30th of November and in 17 stores worldwide: London Old Bond Street, Paris Avenue Montaigne, Milan Women&rsquo;s and Milan Men&rsquo;s, Dubai Mall, Shanghai, Beijing, Chengdu, Hong Kong , Taipei, Seoul, Tokyo, New York Fifth Avenue, Beverly Hills, Miami, Costa Mesa and Sao Paulo.

Ferragamo: With 26 Maximilian Davis presents his first collection for the luxury brand

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