Founded by Emily Cheong, a real globe-trotter in search of discovering many civilizations around the world. After a master’s degree in business administration and a PhD in psychology, the designer embarks on an adventure with the goal of creating a haute couture brand aimed at illustrating beauty in everything. It is after three years of research and travels around the world that in 2018 the house was officially born.
Zulu Ghevriya co-founded Smiling Rocks with a mission that goes beyond merely offering lab-grown diamond jewelry. The brand is dedicated to providing socially responsible jewelry with a larger purpose. At the heart of this diamond and jewelry brand is the commitment to delivering luxury diamond jewelry through sustainable and environmentally conscious practices. Smiling Rocks achieves this by crafting lab-grown diamond jewelry designed to stand the test of time. Explore the impact that sustainable, lab-grown diamond jewelry can have on the world, all while preserving the luxury and delight associated with precious jewelry. In this interview, Zulu Ghevriya shares insights into his journey of establishing a brand in the jewelry industry and much more.
