Twenty-five years have passed since Dean and Dan Catens debut in Milan. The famous canadian twins retrace their success story and together that of their brand, Dsquared2

After the successes to celebrate the twins Dean and Dan Caten have many. Twenty-five years of Dsquared2 this year, twenty-five years of fashion, creativity and family. An important anniversary celebrated on January 10 in Milan, inaugurating the men&#39;s fashion week, having repertoire looks and evocative images of a glorious past (and present), including those of the unforgettable &quot;Airplane show&quot; opened by Naomi Campbell for the Fall 2003. To accompany them, on the catwalk, with all their energy, the soundtrack &quot; We are family &quot; of the Sisters Sledge. &laquo;Fashion is not the reason why we do this job, but it is the need to transmit something. We had our dreams and thank God we made it. And we are still here to tell it &raquo; . Dreams that begin to come true in 1995, when they debut with the men&#39;s collection; the following year was &ldquo;Homesick Canada&rdquo; (F / W 96-97), a riot of boys in briefs wearing only lumberjack jackets, their first collection to go up the catwalks. Pure machismo and nostalgia. A few years later, we are in 2000, they dress Madonna for her videoclip &quot; Don&#39;t Tell Me &quot;, made by Jean-Baptiste Mondino. In 2003, thanks to the consensus also of the female public, they decided to dedicate a line to women. The fragrances, accessories, baby and Ceresio 7, the restaurant-bar (now also gym and Spa) with swimming pool on the roof of their premises will follow. Let&#39;s take another step back, let&#39;s retrace the history of the Caten twins. After a short summer course at the Parsons School of Design in New York, the Toronto designers start from Ports International in Canada. They then decided to settle in Italy, the country of origin of their father, Dante Catenacci , an artist originally from Casalvieri, a Lazio town in the province of Frosinone. &laquo;Our mother is English, the Italian father; both emigrated to North America to make their dreams come true. We came to Italy for the same reason. We stumbled upon craftsmanship, the culture of food, the warmth of the people, the energy and the joy for life that the whole world recognizes in this wonderful country &quot; , they say. &quot;If you want to become an internationally renowned designer, go to Milan or Paris, if you want to pursue an acting career go to Los Angeles, you certainly don&#39;t stay in Ontario,&quot; they continue. &quot;We didn&#39;t even want to go to New York. We didn&#39;t want to be able to go back too easily if we didn&#39;t make it. &quot;The less you have, the more you make of it&quot; &quot; . The last of 9 children, they have always struggled to assert themselves and to remain united. They only keep fond memories of their &quot;creative&quot; tribe, &quot;after all we all shared a certain artistic vein, our sisters were disco queens, some brothers of real rockers, others of hippies ...&quot;. An imaginary that influenced the work of the duo, who paid homage to the rockstar style on the catwalk, to North America with its cowboys, to the cold of the Canadian winters, with parkas combined with high heels and low-rise denim : a mix of sensuality, play and childhood memories. &quot;As children our father prevented us from wearing jeans, which he considered poor clothes and we just couldn&#39;t afford to look poorer than we already were . &quot; And it is curious to think that jeans will be the core business of Dsquared2. &laquo;We were born fighters. Pioneers in bringing &quot;real clothes&quot; to the catwalk, real clothes that people wear on the street. We were 19 when we started and dressed like that. I think they loved us for this &raquo; . In his (rare) free time, Dean likes to cook. &laquo;Even Elio Sironi, chef of Ceresio 7 was impressed by my inimitable rag&ugrave;. The secret: butter, mark it! &raquo;. The two brothers are symbiotic, &laquo;they once described us as a bird: it is I who spread the wings, but I could not land without Dan&#39;s legs and balance. We cannot do without each other. I&#39;ve always found this to be a perfect metaphor. &quot;

Dsquared2: happy 25th birthday!

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Dsquared2: happy 25th birthday!

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