Fashion

Chanel: Inez & Vinoodh stage sophisticated winter campaign á la James Bond

Chanel's ready-to-wear winter campaign does not skimp on theatrical staging.
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Film music as we know it from the 1960s, furs on snow, sophisticated gestures, deep looks, and fast zooms. The world Inez & Vinoodh have created for Chanel this winter could be straight out of a James Bond flick. (No wonder, after all, we've grown a little impatient thanks to the delayed release of the last one). 

Jeans embroidered with Chanel logos in sequins, sherling fur jackets and, of course, a tweed blazer or two: the Ready-To-Wear collection shines with skillful sophisticated Chic, which can then be flaunted in the next winter resort. 

It is also remarkable that in a world of high format - forced by massive distribution via smartphones - a conscious decision was made to use a strong wide-angle, reminiscent of the "good old days" of cinema.

Chanel's jewellery motto: More is more

Can we still remember the "Arm Parties" almost 10 years ago? They're back at Chanel this season. Bangles and bangles may now be stacked skilfully on both arms. "More is more" seems to be the motto. No wonder, after all, after all the lockdowns, we finally want to feel a little glamour again. Inspired by winter sports, elegant nonchalance was celebrated in front of the cinematic landscape of Megève

Louise de Chevigny with Chanel factor

Louise de Chevigny is just perfect for the Maison. With her androgynous yet feminine look, the tall Frenchwoman is the image of the Chanel model who has come to be known as the "friend of the house". An accolade in the world of fashion and models.

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Chanel Winter Kampagne

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