From basic items such as cashmere tops and trousers to long silk robes, the 50s inspired collection - made from the highest quality materials - captures the elegant and luxurious spirit of the brand and represents a new approach to couture luxury.

There is no question that our world has changed dramatically in recent months, in some ways temporarily and in other ways more permanently. In the fashion world, too, the question is: how best to deal with the situation? The luxury label Ashi Studio is setting an example.

Mr Mohammed Ashi, the mastermind behind the luxury label, made pr&ecirc;t-&agrave;-porter in his early days, with Riccardo Tisci at Givenchy or Elie Saab. In 2007, he then launched his label &quot;Ashi Studio&quot; in Beirut and dedicated himself to haute couture. He has always been passionate about art and architecture, benefiting from his strong visual memory and transforming inspiration into creations. This adaptability and changeability is now reflected in his new collection.

Ashi Studio will launch an e-commerce platform to introduce it, starting with loungewear. The unisex collection is characterized by textures such as pure silk and cashmere that are extremely comfortable to wear.

"With basic items such as cashmere tops and pants, to long silk robes, the 1950’s inspired loungewear collection- made of the highest quality materials- truly captures the elegant and luxurious spirit of the brand and is a new approach to luxury of couture."

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The photoshoot for the new loungewear line features iconic South African model Georgina Grenville. The nineties&rsquo; favorite iconic model has graced countless Vogue covers over the years and was the muse for Tom Ford in the 1990s.

The images, which were taken in a safe and sanitary environment, capture the spirit of what life in quarantine is like. Georgina Grenville is seen lounging in the new line by Ashi Studio while at home with her family in Paris. Proceeds from the loungewear line will be given to charities around the world that are helping families affected by COVID-19.

Credits:

Director of Photography/ Videographer : Cheyne Tillier-Daly | @cheynetd

Styling: Gaultier Desandre Navarre | @gaultier_comme_jeanpaul

Production: WEIRD/FISHES/STUDIO | @weird_fishes_studio

Director/ Photographer: Thibault-Th&eacute;odore | @thibault_theodore_babin

Model Agency: Next Management | @ nextmodels

Model: Georgina Greenville | @georginagrenville

Creative Concept: Ashi | @ashistudi

Ashi Studio Loungewear Collection

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