Fashion
The truth is 2020 was not looking good for the state of fashion even before coronavirus impacted the market. The ongoing changes in supply chains and consumer behavior had forced brands to face a disorienting future and try to adapt to a fashion system that no longer existed. The “new normal” currently has no expiration date. In order to survive and evolve, the industry is turning to the Internet for creative and business possibilities from developing innovative e-commerce solutions to investing in virtual influencers. The post-covid priorities are also driven by the aspiration to eliminate textile waste and focus on sustainability strengthening the sense of creative community worldwide.
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