"Fashion is not something that exists only in garments. Fashion has to do with ideas - with the way we live and with what happens" - Coco Chanel already said. How we dress can actually say a lot about who we are and how we feel.
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.
