Fashion Week

The most artistic backstage of Giorgio Armani

The artist Sang Woo Kim talks about the creative process of these images, taken during the FW1819 parade, and his inspiration in the architecture of the Armani / Teatro.
Reading time 1 minutes

"In January I was invited to creatively interpret Giorgio Armani's autumn / winter 2018-2019 man collection from the backstage, my goal was to capture the aesthetics and essence of the Giorgio Armani brand in elements such as the architecture of Armani / Teatro along with the parade and the atmosphere of the backstage and the spirit that extends in these spaces, through a book that would curate my vision and art.

I feel that the parades of Giorgio Armani and the Armani / Teatro space have a rigorous beauty with which I immediately empathize. Through this collaboration I wanted to capture and transmit with my photographs this feeling of romance, masculine sensibility and elegance, in a completely natural way; thus being consistent with Mr. Armani's vision.

I feel that the '' theater '' has been captured successfully from its vision, through a series of images that collectively tell something that intrigues.

As Mr. Armani said once:


It consists of only one thing: look for elegance and know where to look.

related posts

Recommended posts for you