You do not have to be a prophet to recognize one or the other hype at an early stage. Because at the latest when all streetwear lovers and hype-loving fashion enthusiasts in the First Row simultaneously pull their phones, it's clear: This part has it all! That's why we've put together the most eye-catching and attention-grabbing parts of the SS20 Fashion Weeks for you. Positive note: Thanks to "See now, buy now" you can find one of these parts in international Stores beginning the 1st July.
Sporty than ever, Marcelo Burton presented his Spring / Summer 20 County of Milan collection, which, peppered with influences from the techno and cycling sectors, provided one or two delicacies for hardcore streetwear fans. Our highlight. The orange hoodie with legendary "Easy Rider" movie print.
We've seen that somewhere before, right? Right! Insiders know that this print at least fashion-technically comes from the British brand Qasimi and for the coming Spring / Summer 20 collection of Vetements was quickly stolen. Designer Demna Gvasalia is already familiar with Bootlegs: His DHL shirts have achieved cult status, and this geopolitical statement shirt also has the best chance of the following suit. Incidentally, the associated "Do not Shoot" lettering has no copyright. He gained notoriety in 1982 when European photographers just wore such shirts during the conflict in Beirut.
If pictures speak volumes, then everything is already said: This transparent coat from the Spring / Summer 20 collection by Louis Vuitton is probably the most hyped piece of the entire Fashion Week. With a leather edging in the classic LV pattern it is more than just a raincoat. It is a statement and will bring a lot of joy to anyone who can afford it!
Sunnei is the secret winner of Milan Fashion Week, convincing with simplicity, layering and monochrome looks. All the more convincing was the only printed part of the collection: a statement tank top, which was created based on a photograph of the Wigstock Festival from the year 1995.
You could expect a lot from Etro's Runway return, but certainly not that: An Etro X Star Wars Capsule Collection that came as a surprise, knocking all the Fashion Insiders away. The 10-piece assortment is available from 01.07.2019 in all Etro stores, as well as online. In this sense: May the style be with us!
If you do not know Casablanca, this French Moroccan fire should be written in your pocket. Charaf Tajer not only puts us in a pleasant holiday feeling with his designs but also makes us look damn good. Like in this loose cut knit shirt. Simply casual!
The way from the typed streetwear label to the recognized high fashion brand is no easy one. Palm Angels designer Francesco Ragazzi, whose collection has become a little quieter and more timeless, shows us how it can be done. But a few key pieces were not missing. Our highlight: the floral printed short sleeve shirt with attached breast pocket. Provides definitely for eye-catcher!
Dries Van Noten
The reputation as an intellectual genius of the fashion scene precedes Dries Van Noten. Hardly anyone manages to combine so many prints and motifs so impressively and elegantly. In collaboration with Mika Ninagawa, these shorts have now emerged, which are undoubtedly among the must-have pieces of the coming summer season.
An ode to the '70s pop culture, where Kung Fu and Hollywood culminated with none other than Bruce Lee. This now decorates the Spring / Summer 20 shirts by Dsquared2 in cooperation with the "Bruce Lee Foundation". A change of guard on the hyped "ICON" pieces seems to be within reach.