Fashion Week

Ralph & Russo presents first A/W 20/21 Couture collection through the lens of technology

The global COVID-19 pandemic has turned the fashion industry upside down; its world has now gone digital. Ralph & Russo in partnership with the Fédération de la Haute Couture et de la Mode, brought their A/W 20/21 couture collection to the global stage in the unique form of a digital experience.
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Inspired by the feminine mother nature, Creative Director Tamara Ralph presents a collection infused with wonders, femininity, and strength.

The motive behind it - Hauli. The brand’s very own avatar and muse. Named after strength and power in traditional Swahili, Hauli is at once rooted in African origins and stands for reflection of womankind; the inspiring women bringing courage and positivity to all four corners of the world. By bringing to the forefront the wonders of mother nature, combined with current technological possibilities, Tamara Ralph does not only present the brand’s first ever digital show experience, but continues to represent the parallel concepts of art, femininity and nature in its purest form; as truly knowing no bounds.

 

The collection is uniquely presented against the seven contemporary wonders of the world, bringing it to life by the equally international individual, Hauli.

Abundant with vibrant tones of yellow-gold, sky blue, emerald green and fuchsia pink, the collection harkens to the natural palette of our planet, in the times it is often forgotten.

 

Citing the seven of the globe most unique locations, enhancing silhouettes with intricate floral details, a mixture of colours, bowties and asymmetry, the looks represent the imperfectly perfect wonders of art and femininity.  

 

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From three dimensional organza blooms to swathes of floral taffeta and tweed - each distorted, blurred like Van Gogh's flower paintings and yet, digitally printed. The collection defies singularity, bridging the gap between technology and elements.

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Look-Book Ralph&Russo A/W 20/21

Pictures: PR

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