BrownsFashion x Boramy Viguier AW19 Capsule Launch Recap

French menswear designer Boramy Viguier created an exclusive capsule collection for London's leading retailer Brownsfashion.

"The partnership came naturally", said Boramy, as Browns buying team purchased the very first Boramy Viguier collection.

LVMH Prize semi-finalist and ANDAM finalist this year, Boramy Viguier designs are hyper-modern utility wear with allusions to the ancient and arcane. The Paris-based menswear label is wrapped in a language of mysticism. Garments that carry sacred imagery and esoteric symbols; wanting to cast a mystic, cultish, surrealistic vibe.

1572132742182763 brownsfashionxborayviguier pablodiprima 88

1572132742234545 brownsfashionxborayviguier pablodiprima 131

1572132764392194 brownsfashionxborayviguier pablodiprima 44

1572132785683657 brownsfashionxborayviguier pablodiprima 83

The event was held at System Preferences, an innovative platform designed to enhance and empower fashion brands with direct to consumer strategies and value creating tools founded by Alfredo Canducci. The French DJ MOYŌ, head of the Franco-Japanese label MIND RECORDS, set the ambiance with a dystopian and gloomy industrial mix.

"The clothes are defining a whole wardrobe. From coat to trousers. Very much inspired by military wear. I like the idea that it is from the closet of a modern crusader of some sort, with a strong spiritual value."

/

related posts

Fashion Week

PFW: Alexander McQueen SS 19

Alexander McQueen SS19 show is feminine, sexy, romantic ... everything! Check it out!

Night

#PFW: Heavensake Launch Party

For Heavensake! Anja Rubik, Kelly Rowland, Raf Simons and Co. are celebrating the launch of the new It-Sake in Paris

Fashion Week

#PFW: Balenciaga delivers the most dramatic moment of Paris Fashion Week

With Hello Kitty bags and his usual dramatic silhouettes, Demna Gvasalia redefines power dressing for the 21st century.

Recommended posts for you

woman

Editorial: Through Peaks and Valleys

Real Friendship is about loving each other as you are. About growing together and always supporting each other with helping hands. It means to go through peaks and valleys. The clothing re ers to this unique feel and comes in natural colors, similar fabrics and silhouettes to create a stilistic unit.

woman

New Horizons

Dior's new installment arouses the irrepressible desire for adventure and travel.

Fashion Week

#HauteCoutureDiaries: Ziad Nakad SS 2020

The idea of Atlantis — the "lost" island subcontinent often idealized as an advanced, utopian society holding wisdom that could bring world peace — has captivated dreamers, occultists and New Agers for generations.

woman

Editorial: The Radical Feel

A tribute to textures, colors and forms.

Fashion Week

#HauteCoutureDiaries: Dior SS 2020

“What if Women Ruled the World?”. A committed question raised by the iconic American artist Judy Chicago became the driving inspiration for the creations in the spring-summer 2020 haute couture collection.

Fashion Week

#HauteCoutureDiaries: Ralph&Russo SS 2020

Returning to Paris Haute Couture Week with their Spring-Summer 2020 collection, Ralph & Russo mark their tenth anniversary with an homage to a decade of design, presenting a collection that is both a youthful and modern interpretation of Ralph & Russo couture icons, and a dedication to the co-founders homeland, Australia.

Fashion Week

#HauteCoutureDiaries: Georges Hobeika SS 2020

Maison Georges Hobeika’s Spring-Summer 2020 Couture collection brings together some of the designer's favorite stylistic moods and inspirations: the force of nature, the ecstasy of freedom and the philosophy of entertainment.

Fashion Week

#HauteCoutureDiaries: Ulyana Sergeenko Couture SS 2020

An enthusiastic herald of the narrative powers of fashion-making, Ulyana Sergeenko keeps telling captivating stories through her collections. Season after season, she follows the adventures of a restless heroine whose hunger for life in its many facets is reflected in the way her wardrobe morphs and evolves as her experiences grow.