The Power Of Scarcity: How Luxury Brands Use Their Strategy

For the first time in its history, FENDI unveils a complete collection of perfumes.  As the centenary of the Roman Maison draws near, FENDI reveals itself in a whole new light, a more intimate facet, close to the skin. Seven exclusive fragrances, embodying the soul of the Maison, retrace its saga, personify its values and immerse us in a unique family culture

This editorial presents a refined exploration of feminine elegance through the lens of Tobias Meier. Featuring the diamond creations of Douglas Elliott, exclusively available at Marisa Perry Atelier in New York City, the photographs highlight the precision and artistry of Art Deco-inspired jewellery design. Set against a minimalist backdrop, the imagery draws attention to the craftsmanship and brilliance of each piece, capturing the way fine jewellery enhances natural beauty with understated sophistication.

Vienna has always been at the forefront of cultural and gastronomic events. Today, our capital city offers even more opportunities to satisfy the most demanding travellers and adventurers. For example, you can take a trip around the world from the very centre of Vienna.

Behind many of the most atmospheric images in fashion, film, and photography, you’ll find them — hand-painted backdrops that bring spaces and scenes to life. Ilka Grüneberg, founder and owner of Atelier Grüneberg and Studioberlin, is one of the few experts in Germany continuing this traditional craft with a contemporary vision. Since the 1980s, she has shaped the world of scenic backdrops with her intricate motifs and atmospheric textured backgrounds. Whether for a photo shoot, film production, or theater stage — her works lend every setting a unique visual depth.

Magda Butrym and H&M unveiled their much-anticipated collection in New York with a floral celebration at Brooklyn’s iconic One Hanson Place. Surrounded by roses, music, and a crowd of fashion’s boldest muses, the evening brought the essence of the collaboration to life — a tribute to femininity, romance, and timeless design.

A resort of the highest class: With Jumeirah Marsa Al Arab, Dubai has created a new landmark of contemporary luxury — subtle, exclusive, and at the same time, spectacular. Inspired by the silhouette of a superyacht, Jumeirah Marsa Al Arab merges futuristic architecture with serene elegance, creating a place where privacy, comfort, and discreet, first-class service take center stage.

In the very heart of Vienna, where imperial grandeur and contemporary creativity blend seamlessly, a new icon of luxury has emerged: THE LEO GRAND. Just steps from St. Stephen’s Cathedral, this five-star boutique hotel dares to be bold, bright, and unapologetically theatrical. 

Ready to turn on the music and get the party started? FIVE LUXE offers an immersive experience that transforms luxury travel. Blending sophisticated design with high-energy entertainment, this Dubai destination redefines what it means to indulge.