Business & Tech

The Power Of Scarcity: How Luxury Brands Use Their Strategy

Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?

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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.