The future is here: YSL Beauté's ROUGE SUR MESURE comes to Austria for the first time

No, it's not Vienna but Graz that can rejoice over an Austrian premiere: The new high-tech gadget from YSL Beauté: the ROUGE SUR MESURE powered by PERSO.
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Ever had an outfit at home, but the perfect lipstick just wouldn't show up in your beauty bag? For all those who are looking for the perfect lipstick for the next big appearance - it's here! Better said, a little robot is here that will do the job for you. The ROUGE SUR MESURE powered by PERSO is a mini vending machine with an ultra-chic design that waits for its next order every morning.

The entire functionality has been thought through - from the technology to the sustainable design to the closing lid made of vegan leather with a quilted effect, which can easily be taken off and taken along as an elegant "jar to go".

"ROUGE SUR MESURE marks the beginning of a new era in the history of make-up."

"Mobile phone app, real-time data, augmented reality and artificial intelligence", are responsible for this sensation, as YSL Beauté reveals. 

What happens inside the black case is a finely tuned process controlled by an app on the smartphone. You take a photo of yourself or the fashion piece to which the colour is to be matched and select a colour point on the photo. The ROUGE SUR MESURE then mixes the right tone from various colour cartridges. A "printer", so to speak, that spoils us with the perfect lipstick colour.

The app also offers a rich palette of approx. 1,000 predefined shades per colour family. The simple, intuitive operation using a colour wheel allows the colour intensity to be changed so that the desired shade can be found and tried on.

The 300 euro (RRP) beauty gadget, which beams our beauty game into the next millennium, will be available in Austria at Kastner&Öhler in Graz from February 2022. 

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