Beauty

Scent of the Sun

Anna Ewers serves as the new muse of the cult fragrance, which was created for the first time with ten certified natural ingredients and can thus be worn in the sun without hesitation. It is also the idyll of a sunny summer's day that serves as inspiration for the new JIL SANDER SUN Eau de Parfum campaign.
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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.