Re-Nylon is the new Prada pioneering project in collaboration with Aquafil for the production of a new material: ECONYL , a regenerated nylon yarn. In a world of "Fake Plastic Trees" to remember the words of Radiohead, Prada always stands out for its commitment to sustainability and respect for the environment. Already in May they had announced the Prada Fur Free initiative with the abandonment of animal furs. Now the commitment of the Prada Group is concentrated on its DNA of the brand, nylon, a distinctive sign that has defined the history of the Italian brand. ECONYL is a nylon yarn that is made by recycling plastic waste recovered from pollution in the oceans. The new concept of luxury now challenges environmental dynamics, while revolutionary material will rewrite the brand's past.
"I am proud to announce the launch of the Prada Re-Nylon collection. Our goal is to convert all Prada virgin nylon into Re-Nylon by the end of 2021. The project reflects our ongoing commitment to sustainability. This collection will allow us to make a significant contribution and to create products without using new resources. ” Lorenzo Bertelli, Head of Marketing and Communication of the Prada Group
What We Carry
Together with the Re-Nylon initiative, Prada presents a series of documentary short films dedicated to the brand's pioneering project. What We Carry is the name of the series produced by National Geographic and a group of reporters Prada, international activists and explorers. The documentaries available on You Tube show the articulated processes and the fascinating stories behind the production of ECONYL. Among the protagonists of the second episode: the model Adut Akech Bior and the environmental explorer Joe Cutler , engaged in the defense of the fresh waters of Lake Ossa in Cameroon.