Beauty
In ancient cultures scents were used for different occasions such as religious ceremonies, burial of royalty, and daily wear. Fragrances was seen as a tool indicates social status, creating an aura of elegance. It’s always good to try and experience new things. When we do so, it gives us more depth as individuals and we are able to share them with our peers.
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Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.