Beauty

Katerina Leroy and Roja Parfums: Modern Approach of Traditional Luxury

Created By British Perfumer Roja Dove, Roja Parfums is widely recognised as the world's most luxurious fragrance house. Influencer Katerina Leroy takes us behind the scenes.
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Katerina Leroy for Roja Parfums. ©Katerina Leroy

Roja Dove is renowned for working with only the finest quality materials; from Rose de Mai, Jasmine de Grasse and natural Ambergris, all costing considerably more than pure gold, through to handmade, silk-lined boxes, and Swarovski encrusted, 24 carat gold coated caps, and candles with their fine fragrance grade oils mixed with the finest wax and painstakingly poured by hand, everything is made without compromise.

To emphasize different facets of the brand and to become even more attractive for a more sophisticated luxury target group, Roja uses cooperations with artists. Known for her artistry and perfectionist quality standards, Katerina Leroy became the official ambassador of Roja perfumes in the summer of 2019. With more than 340 thousand fans in social media, she implemented another successful project with the fragrance brand 2 months later. Located just next to Holborn tube station, the opulent Hotel L’oscar opened its doors one year ago. The hotel has been created from a Baroque-style with an attention to detail is woven into the fabric of L’oscar, from the sumptuously-decorated bedrooms, velvet and leather interiors, exquisitely-unique champagne coupes, crystal butterfly wing taps and seven-storey chandelier.

Arguably the most elegant hotel in town, it comes as no surprise that Roja was invited to be their official Perfumer. Roja created two signature scents, which are found throughout this sumptuous space as candles, amenities and perfumes.

During the Fashion Week in London Katerina Leroy realized various projects. Among their cooperation partners are Kempinski, Jumeirah, Waldorf Astoria, Palazzo Rhinoceros by Fendi, as well as numerous clothing brands and beauty articles of the Premium segment. With Roja she has redefined sophistication and luxury for herself, always inspired by the personal motto of the British master perfumer "Only the best will do!" Through cooperation with a well-known London videographer Federico Gardin is an image clip for Roja perfumes and L 'Oscar Boutique Hotel originated:

Katerina Leroy for Roja Parfums

Elegance, passion and an unmistakable charisma are expressed in the Roja image clip. Federico Gardin has succeeded in bringing credibility to the brand values and thus enabling storytelling. Dove's creations are subtly portrayed as "whispering" and captivate the soul to become a discreet part of their wearer - with quality, luxury and sophistication.

Brands: https://www.instagram.com/rojaparfums/ & https://www.instagram.com/loscarlondon/
Model: https://www.instagram.com/katerina_leroy/
Video: https://www.instagram.com/federicogardin/
Make up: https://www.instagram.com/loredanamakeups/
Hair: https://www.instagram.com/svitlana.mutsa/

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