Editorial: Reverie

Some people have a habit of changing perfumes every month to stay present and constantly create new memories. No wonder - the sense of smell, or olfaction, is known for its ability to elicit memories and make new ones. A whiff of a particular fragrance can take you back to a vivid but long-forgotten childhood memory, the night of your first dance, or the seashore. Therefore, your brain can recall whether it had smelled an aroma before and often where it was experienced. That is the reason why fragrance enthusiasts are looking to own something different that you can't find on every high street. A niche fragrance is a perfect way to stay unique on every occasion and create long-lasting memories sticking in others' minds.

Last year, the German hosiery brand FALKE turned 125 years old. To this day, the family-owned company continues to produce in Europe. L'Officiel Austria met Head of Global PR, Kristina Falke for a talk during her flying visit to Vienna.

In 2003, the heartbeat of the Linda Farrow eyewear brand began to pulsate again after a warehouse find. Founded by the eponymous power woman in the 70s, her son Simon Jablon revived the brand successfully.

He embodies the modern form of masculinity: On his new album, the American singer Lauv talks openly about mental health problems, loneliness, self-love and about keeping his inner child. Thomas Clausen spoke exclusively with him for L'Officiel Austria.

Despite the time quality of the fiery Leo season (July 23 - August 23), which provides for more radiant self-confidence, playfulness, childishness and joie de vivre, this month also has some very challenging tendencies astrologically. What August 2022 has in store for all other zodiac signs can be read here by L'Officiel Austria astrologer Tanja Brock.

Marzia Dorlando is an international DJ and model. She was born and raised in Milan. She started her modeling career when she was seventeen and signed with Elite Model Management. Her first cover was for Playboy Magazine in 2021. She has also graced the covers of Harper Bazaar, FHM USA, and Glamour Bulgaria. In 2012, she relocated to Los Angeles to pursue her music career and study business at UCLA. She released her first album, "Just Like This," in 2019, and her latest single, "Uninfinity," dropped recently. In addition, she recently moved to Miami to start building her own vape company! Dorlando's biggest hope is that her journey will inspire other young women to chase after their dreams and remain strong and resilient in the face of adversity.

Have you longed for a high-quality, distinctive scent but haven't known where to start with fragrance? If you adore the premium things in life, you can't go wrong with an ultra-luxe oud perfume.

As technology has made its way into every aspect of our lives, the fashion industry's digital integration has increased. For example, more people are using online retailers for their fashion purchases after the global pandemic. In addition, consumers' screen time has increased during global lockdowns, leading many brands, including luxury ones, to alter their service concept dramatically.